Creating a community in contact. How to create a Vkontakte community without special knowledge

You decide to find new friends through the Internet, like-minded people in business or passion through the community in social network VKontakte, but do not know at all how to create a group in contact? If you think that creating a contact group is a very complicated procedure, then I can assure you that you are wrong.

To see this, let's look at this issue with an example.

So, first you need to go to your page in contact. In the vertical list on the right, select the "My groups" item.

Now look at the top right of the page. Click on the line "Create a community."

In the window that opens to create a community, you need to enter its name. Name it so that the visitor of your group immediately understands what useful information he will find here.

Confirm the previous actions by clicking the "Create Community" button.

Your group has been created. You will automatically be redirected to the Info tab for your group. Here you can change the “Page Address” so that you and your participants do not remember incomprehensible numbers, make the link readable. The newly created group was created for humor, so you can change the link, for example to:

Write a description for your group and indicate the topic. If you have a site for the theme of this group, then it makes sense to also indicate in your group.

I will not explain further settings, I think that you will understand.

Now select a picture for the theme of our group, so that you can immediately visually see what our group is about.

For this, in the right upper corner find the phrase "Upload photo" and click on it.

You will see a window where you click "Select File". The picture must be in the required format: JPG, GIF or PNG.

Specify the desired image, click "Open". You will see a window in which you can select only part of the photo using the frame. Next, click "Save and continue" (You will need a square-shaped photo, otherwise part of the photo will be cropped).

If the photo does not load, then its size is too large or it does not have the correct extension - you need to reduce such a photo or select another one.

Once again, a window will appear in which we specify the area for small photos and click "Save Changes".

Having filled in all the data, you can now invite participants. Under the main photo, find the item "Invite Friends", click on it. To add members to the group, in front of friends, click on the phrase "Send invitation".

To add discussions, photos or audio recordings to the group, select the "Add" item on the group wall. To download links, videos and documents - look to the right lower part pages.

Congratulations, now you know how to create a group in contact.

See you soon!

Watch the video on creating a group in contact:

In this article, you will learn how to create a group in VK in 2019 and set it up correctly. In particular, choose the type of community, the name of the group, set up the main sections, fill in the description, put a memorable community avatar, upload a beautiful cover, and so on. If you are a beginner and just starting to figure out how to work VKontakte, this step-by-step manual will be especially useful for you.

Advantages and opportunities of the VKontakte group:

1. Rapid Creation. After reading the article to the end, you will understand that creating a group takes 10-15 minutes.
2. For free. You can create a VKontakte group absolutely free of charge, and with proper promotion, it can be compared with a landing page or a website in terms of efficiency.
3. Easily use. Most of the actions related to promoting a business in VK are intuitive and simple.
4. A lot of information. There are many articles and videos on the Internet about the work of VKontakte: promotion, monetization, and more.
5. The biggest an audience of a Russian-speaking audience of all ages - among them, for sure, there are your customers.

How to create a group in VK: step by step

Step 1:

Building a Community

So, we already have a personal page and we need to create a group in VK so that we can place all advertising materials there and not spam our account. On the left menu, click on the "Groups" tab. We will open a page that shows which groups we belong to. Click "Create Community" at the top.

Step 2:

Choose the type of community

As you can see, VKontakte itself explains for what purposes this or that type of group is suitable. Choose what suits you. And do not be afraid, if necessary, the community type can be changed at any time in the settings.

Step 3:

Next, another pop-up window appears, where, depending on the type of community chosen, we will need to write a name, indicate a category or topic, whether it will be an open community or a closed one, add a link to the site and a physical address ( if any).

In field group name enter the name of the group. What is the name of the VKontakte group?

• Use the name of the company or brand.
• First or last name for a personal blog.
• A keyword that potential customers can search for you.

For example, if you are engaged in repairs in Moscow, then it is better to name the group [ Repair in Moscow] followed by a dash or vertical slash to write the name of the company or brand. At the end, click on the "Create Community" button and go to the page new group.

This is what the newly created group looks like. It remains to configure it and fill it.

How to set up a group in VK

Step 4:

Avatar

The avatar of the VKontakte group is an icon that is shown next to the group's posts in the news feed. To install it, in the upper right corner, click "Upload photo".

Recommended avatar size 200x200 pixels. Try to make the picture chosen as an avatar bright, concise and memorable. This will help followers to distinguish your group's posts from others. After loading, VKontakte will first offer to crop the main picture, and then adjust the thumbnail.

Step 5:

To continue setting up the group, click on "Manage" right below the newly installed avatar.

Next, fill in the basic information about the group, this is what users who get to your page will see. In the description of the community, we write what this group is about, for companies we list the list of services or goods, we write (your benefits).

Here we can make the group private or public ( better to open), put a beautiful page address and upload a community cover.

Step 6:

Since recently, VKontakte groups can add beautiful covers, with basic information about the group and additional pointers. For example, as in our group :

To add such a cover, you need to go to the community settings, click "Upload", select a pre-prepared image on your PC (1590 by 400 pixels in JPG, GIF or PNG format) and click "Save".

In order for the cover to display correctly on tablets and mobile devices, it's best to center text and other important elements.

Step 7:

At this point in the settings of your new VKontakte group, you need to enable or disable certain sections. We recommend disabling partitions that you do not intend to use.

You can also set the access level for all sections: open or restricted. This affects who can add content to these sections. Open- everyone can add limited- Community admins and editors only.

Here you can turn on the goods, set the main and secondary block. This is what will be shown first when visiting the group, by default, the description of the group or is shown at the top.

These are the basic settings that you need to make after creating a group. At your discretion, you can set up a comment filter, add links, enable messages, connect additional applications, and more.

How to fill a newly created group

To add the first entry on behalf of the group, click in the empty field, where the inscription "Add Entry" looms temptingly. If next to the entry field, the avatar of your personal page is on, then click on the arrow at the bottom right and select "On behalf of the community" so that those who are subscribed to the group can see the entry.

How to create a group discussion

Create discussions where users can leave feedback, discuss topical issues, share their vision, opinion, and more.

In order to create a new discussion, you must first enable them. Go to the group settings and go to the "Sections" tab. Choose one of the options:

• open- everyone can create and delete discussions;
• limited- only community administrators can create new discussions.

After that, return to the main page of your group and click "Add a discussion" under the main photos.

Band album and photos

Turn on the "Photos" section in the settings and create a group album. Post only real photos! This will help build trust. Click "Add photos" in the lower right menu of the group and upload them from your device.

The photos you add will be uploaded to the group's main album.

Also on the right you can find the "Photo Albums" tab and add a new photo album by calling it, for example, "Renovation of one-room apartments." Thus, you will break all the photos into separate categories for the convenience of users.

How to add products to a group

Another plus of VK is the ability to create and develop an online store based on social networks. networks. To do this, again go to the "Section" tab in the settings and enable "Goods".

Settings will open where you need to specify:

• city in which your store operates;
• enable or disable product comments;
• choose the monetary unit in which the cost of goods will be measured (ruble, tenge, euro, dollar or Belarusian ruble);
• configure where purchase requests will be received: in community messages or in private messages to administrators;
• store description.

Then on home page communities, it will be possible to add product cards.

You need to fill out the product card as follows:

• category- choose the category to which the product belongs or if there are no suitable ones, put "Other";
• product name and description- write the name of the product, a short description and its characteristics;
• photos product - can be downloaded different options color solutions, as well as photos from different angles;
• price- the price of the goods or services sold.

If the product is out of stock, it is not necessary to remove it from the storefront and then add it again, just check the box “Product not available”.

How to make a group interesting?

To make your group interesting, you need to make an effort and follow a few simple rules.

1. Create quality content. Do not constantly publish posts with the content "Buy, order, call" and so on. Selling posts should be, but in moderation.
2. The time when you could post cats and demotivators is long gone. Therefore, first, think carefully about what your target audience might be interested in.
3. Be consistent. Do not abandon the group and publish 1-2 posts a day.
4. Do polls on the topic of what content your subscribers would like to see.
5. Publish real photos office, shop, warehouse, your workplace and yourself.

Conclusion. Well, here we are with you and figured out how to create a group in VK, set it up correctly, add photos and the first entry.

Write in the comments the address of the group that you created following our guide! Let's see who did better

Let's take a step-by-step look at creating and designing a community that is attractive to buyers.

The first step is the name. Choose a phrase of three or four words that matches your main search query. Be sure to specify a geographic reference, for example, "Sale of fur coats throughout Russia." It should be immediately clear where and what you are doing.

Description. Beautiful stories like "Where We Started" are not interesting to most readers, if you have no idea. famous brand. Briefly describe the goods and services, the advantages of the company, indicate more channels communications (telephones, mail, address, skype, etc.). Write the terms of purchase, payment methods, delivery times, what guarantees you provide. It is good to use several in the description search queries for your business.

Status. Above the description there are several lines where you can place useful information, a slogan, phone numbers, news about a promotion or a discount. So the community will immediately draw attention to your products and services.

Address. The public can be given a name in the address bar instead of the standard set of numbers. This will allow you to “brand” the page a little and make its address memorable (like the site address). Choose a short and descriptive name and enter it in the "Community Management" tab.

Photo (avatar). Choose a beautiful and high-quality photo so that your occupation is clear even from a cropped thumbnail. Ideally, on the avatar you need to write the name or type of company service, indicate phone numbers, insert a call to subscribe.

Contacts. In this menu, sign the titles of the managers, questions they can be contacted about, phone numbers or email addresses.

Online store

The latest innovation in VKontakte allows you to turn the page into a small online store. How to properly place products?

• Only high-quality photos (3-4 pieces);
• Necessary detailed description product, not just its name. Lead specifications, use keywords;
• Under each product, indicate the price, contacts and information about the purchase / delivery.

Decor

After entering the main information, the group must be correctly filled out and formatted. Take a look at the wiki markup. This tool allows you to make the public brighter and more interesting, add additional pages, formatting, links and pictures.

Worth working on the menu, which is usually located in the same place as "description". In the menu, you can enter sections of the store by analogy with websites. Each section leads to, photo and video materials. The menu looks like a whole picture and attracts the attention of visitors.

Content

In order for the store to interest potential buyers and recruit participants, you need to fill it out correctly.

Basic materials

The group must have:

1. Photo albums with high-quality photos and signatures, photos from satisfied customers are required;
2. Videos relating to your products or services, or simply for entertainment purposes;
3. Several discussions, questions and answers, wishes, etc.

Regular publications

This is the key to attracting customers and increasing the popularity of the public. It is worth observing a few rules:

• All posts on the wall should be posted with photos, at least 3-4 times a week. To be reposted, it is worth posting 50% commercial posts and 50% entertainment posts. ;
• Post polls on the wall every week. This increases the activity of participants in the comments;
• Regularly publish promotions, news, sweepstakes.

Promotion and advertising

There are several ways to promote a page.

Announcements in large publics. You are looking for relevant topics or just large urban communities and post interesting news or promotions on a paid basis. Depending on the popularity of the public, the duration of the placement and even the place (in the "header", on the "wall"), the price of the ad is from 3 to 80 dollars.

Contests and drawings in special groups. A very popular method of promoting services. VKontakte is full of communities involved in drawing prizes among subscribers. On average, the price of publication is 5-25 dollars. You can find a public that hosts contests for free. From this, the store receives new subscribers (according to the conditions of the competition, you need to join the group of the sponsor of the draw) and fame thanks to the reposts of your information.

Invite your friends create a store account and add new subscribers from it. The account will allow you to offer your services directly. The main thing is not to slip into spam and not lose your page due to user complaints.

What not to do

There are simpler methods, like automatically cheating subscribers and likes. But it is fraught with bans, and it is noticeable that in the community most of the people are the so-called "dogs" ( blank pages) or fakes.

Social networks are a real phenomenon that has exploded the Internet and become a significant part of the lives of many people. Without a quality representation of your personality online, it is very difficult to achieve success in your career, especially if you have to work with people on duty. Many say that if a person is not on a social network, then he does not exist at all, and there is some truth in this.

VKontakte is, if not “our everything”, then at least joy and pride. The domestic social network is the largest in Europe and highly rated in the rest of the world.

Constant improvements and work on bugs make it possible to attract more and more new users, and VKontakte receives about 70 million people per day:

Groups are one of the most powerful tools on VKontakte. More and more users prefer them over websites. About why this happens, how to correctly use the capabilities of a social network and how to promote a group in VKontakte will be discussed in this article.

What is a group

The VKontakte group offers the following main features:

• Create discussions. Depending on the rules set in the group, new topics can be proposed by members or an administrator.
• Adding photos, audio and video. Such materials should correspond to the topic of the group ( or should not, if the administrator allows).
• Messages on the wall. Active discussions develop not only in discussions. The reason may be someone's record, picture or video.

How to create a VKontakte group?

In order for you to have your own group, you need quite a bit of time. To get started, you should visit the section " My settings"And tick the item" My groups"So that it appears in the menu:

After that, the corresponding item appears in the menu:

Go ahead and click " Create a Community»:

Enter the name, select the type of community " Group"And create:

Now you can set the desired settings and the group is ready:

The owner of the group has access to various tools for managing and obtaining statistics. Are there also elements with which the basic promotion of groups is carried out?

Why are groups needed?

People can have a wide variety of ideas, creating their own thematic community. You can try to make money or just lead a group " for the soul". Consider the main goals of creating a VKontakte group.

• To collect " like-minded". No one has yet canceled the feeling of boredom and despondency, so it is useful to have a company of like-minded people at hand. If those could not be found in real life, then it is worth trying in virtual;
• For online display of the real group unit. A class at school, a team at work, a club of oil rig owners - it will be useful for all of them to have a link to a social network. This will give more opportunities, and indeed make life much easier;
• Content generation. This paragraph already implies mercantile interests. Instead of using expensive or cheap but poor quality) the services of copywriters, you can simply create a new discussion in which group members will express many interesting thoughts;.
• Group as an alternative to the site. For the owner of a thematic community, the possibilities in this regard are practically unlimited. If you want to create a news portal - no problem, you need an online store - no problem: goods and descriptions for them can be placed in photo albums and put the “hottest” on the wall.

Inconvenience can arise only when placing ads, but even in this case there is a fairly wide range of possibilities.

• Targeted ads. This type of advertising is small banners placed on the pages of a social network. Ads are offered only to the user group that the advertiser defines;
• Community posts. VKontakte invites advertisers to place their ads in groups that are suitable for the topic;
• Interaction through applications. VKontakte has a huge number of games and tests. Within these applications, you can place an offer to follow a link to an external resource;
• Sell ​​ruthlessly. If the group has an impressive number of members and has development prospects, then you are guaranteed a long line of buyers;
• Help your project. This section should be given special attention.

Development of the project with the help of groups

The promotion of a group in Vkontakte can only act as part of the work on your own resource. Opening representations in social networks is an important part of promotion. Consider the main advantages of this approach.

• Good source of traffic. It is worth noting that in this case we can talk about the target audience. After all, only interested people will agree to join a group that matches the theme of your site;
• Opportunity to learn the opinion of visitors. Of course, research can be carried out directly on the pages of the site, but this is not always appropriate. The format of the VKontakte group allows you to harmoniously conduct surveys of participants, thus obtaining valuable information:

• A good addition to the functionality of the site. If the main resource does not offer to buy anything, then the VKontakte group can take on this task. In this regard, the thematic community is limited only by the imagination of the owner;
• You can promote not a specific site, but a certain topic. Sometimes users do not visit the pages of the resource, not because it is bad, but because the site is not popular enough. A group on a social network will help fix this;
• Good opportunity to find employees. If you're feeling overwhelmed by a rapidly growing project and need help, a theme group is a good source of potential hires;
• Receipt statistical information about the participants. It is important to understand who is interested in your topic, because it may turn out that one was planned the target audience, but it turned out completely different.

Promotion of the VKontakte group

Before opening a representative office of your VKontakte website, you need to think about how to promote the group. Indeed, without an impressive number of participants, the thematic community will be ineffective.

First of all, you should think about optimization. For proper execution this stage some guidelines must be followed.

• Use keywords in the group name. The ship sails as it is called, and users will find your community for certain queries. To do right choice, you need to analyze your subject area and form the most appropriate name;
• Write a good description. By analogy with Description tag, it is worth using direct and indirect occurrences keywords. Search engines should get the necessary data for displaying in the top, and visitors should quickly understand what it is about;
• Ensure content is unique. This point is important both for search robots and for people. Nobody wants to re-read what they have already seen somewhere, and a joke told a second time is no longer a joke. Search engines, on the other hand, “spit” on plagiarists and “demand” to comply with the standards of uniqueness.

It is also worth remembering that the group should be active throughout the day. That is, if you have a certain amount of information, then you need to evenly distribute it in order to achieve multiple visits.

It is also worth stimulating all kinds of activity within the group: adding new discussions, polls, events. The more movement the better.

The main purpose of the promotion of the group is to attract new people. Consider the main ways to solve this problem.

• Invite people yourself. Brothers, sisters, aunts and uncles will support a relative with pleasure (or without), and friends will not stand aside either. When these niches are exhausted, you can start looking for complete strangers who might be interested in your project. It is worth noting separately that 16-year-old Katya Glamurova is unlikely to join the group " All about compressors”, so you need to filter possible participants. Unfortunately, the daily number of invitations is limited (no more than 40);
• Search for similar communities. Your potential members have already been snapped up by other groups, but nothing prevents a VKontakte user from joining you, so cooperation between thematic communities is a mutually beneficial activity. The main thing when choosing is compliance with the topic and enough high quality groups (regular updates, fewer ads, constant growth of members);
• Long live spam. Popular community with open comments - it's just some kind of market where everyone shouts: " oh, what a delicious group, I would have eaten myself!". Many visitors are annoyed by this, but some are overcome by curiosity. In addition, you can write private messages with a request to join the thematic community, but their number is again limited. It is worth noting that spam in a brazen and undisguised form will certainly result in a ban, and no one wants this. To avoid such an outcome, you should constantly change the text of the invitations. Increasing the number of group members using spam is a method that requires a significant amount of time, so you need to carefully weigh everything before resorting to it;
• Use other sites and social networks to attract participants. VKontakte is not the only social network in which your representation should be. If a group is an element of site promotion, then all the "branches" of your information resource should be interconnected and advertise each other. You can also post links on other sites, but this is most likely already a paid pleasure;
• enjoy software tools. It is worth stopping at this point and explaining it in more detail.

Programs for promotion of VKontakte groups

Software assistance in the promotion of the group can be very diverse. Consider some of the opportunities that robots open up for us:

• Find materials on a given topic. You should not steal content, but if there is no imagination, then a program such as Grabber VkDog will help in dishonest business:

• Attract new members. Programs can be engaged in automatic distribution of invitations. As an example - Viking Inviter:

This can be done easily and simply, and most importantly quickly, what we need for this:

1. Register in contact. Naturally, if you do not have an account in this social network, then you will not be able to create a group. How to register in a contact, read the corresponding article on our portal.
2. Go to your page and in the left context menu select the "My Groups" link. You will see a page that lists the groups you are a member of, invitations to new groups from other users, and managing communities where you are an administrator. In the upper right corner, click on the "Create Community" link.
   
3. A window titled "Creating a New Community" will appear. Here you will need to write the name of your group. If your account is not linked to a valid number cell phone, then you will not be able to create a group. So enter your phone number and wait for an SMS message to be sent to you. verification code. After that, your group will be created.
   
4. Group editing. You will be taken to a page where you can change the group settings: change the name, description, location, subject, and type of the group. You can change the settings right away or do it later.
   
5. Community functions in contact. In the setting menu, you can also select different functions for your group. Check off what you need: news (here you can create a group menu, write the necessary information about the community), wall (group members can leave messages on the wall, communicate with each other), photo album (users and moderators of the group can upload photos), video and audio recordings (add music and video to the group), discussions (the ability to conduct surveys among community members, discuss topics of interest). These are the main functions, but there are also additional ones (applications, materials), you will get acquainted with them directly during the creation of the group.
6. Setting the privacy of your community. You can make the group public or private as you wish. materials open group are available to all users, but you must first join the closed one by sending a corresponding request to the administrator, who will decide whether you are worthy to be in the group or not. You can also restrict the ability of users to add audio, video, and photos to your group. All this can be done in the "Settings" menu. Click "Save" and your changes will take effect. Congratulations, your group has been created in contact!
7. Community administration. Click "Back to the group", select the link "Community Management-Members-Leaders". You can hand over the reins of the group to your friends or other users.
8. In the "Community Management-Members" tab, you can invite new users, add unwanted persons to the ban list, view information on applications to the group.
9. In the "Community Management" section, you can set an avatar for your community, add links to other groups that you find interesting, change basic information about your community.

Now you have learned how to create a group in a contact. Good luck and interesting communication!