The best presentation videos. Presentation videos

The modern business world rests on certain rules of success when information about the company is presented in the form of high-quality advertising, industrial presentation videos or photographs. Image videos and photos have long become an indicator of the success of any business.
They reflect the history of the company, its development, the professionalism of employees, the modernity of the technologies and products used or created, demand and uniqueness.

It requires certain skills and knowledge that will allow you to qualitatively and correctly reflect the company and reflect their features and quality in the right light. An interesting and dynamic corporate film will contribute to the successful development and prosperity of the company. All this applies to business or industrial presentation shooting.

What does such shooting include, what are the main parameters when creating presentation videos. The most important thing in such work is the creation of a successful and respectable image of the company, the demonstration of all its services in the most favorable perspective for it. This includes shooting not only production facilities, finished products or services, but also the employees of the company, managers and business partners. And it is best to conduct such business shooting at the workplaces themselves in order to fully reflect the corporate spirit and professionalism of its employees.

Industrial video filming includes the following mandatory points:

In other words, an industrial presentation reel is a reflection inner world and the nature of the company. In the modern world, such films and commercials are the most relevant types of advertising, they allow the company to stand out qualitatively from competitors and be as recognizable as possible in their field. Thanks to an interesting angle and a creative approach, the usual technological process becomes an exciting action for the viewer, arouses and increases purchasing interest in the company's products or its services.

Before filming begins, it is better to go on a short tour of the enterprise in order to determine in advance what additional equipment you can use in your work, as well as to understand how much and what kind of additional lighting you can place on the set. Will one tripod be enough, or is it possible to use a camera crane or even a copter.

Currently, the videographer must think through the lighting to the smallest detail, find the right psychological approach to the employees so that their actions remain natural. Business presentation video filming requires thoughtfulness and intricately combines both staged and reportage work. While the business world espouses a strict, laconic style, you need to be creative when shooting business video.

It is necessary to choose favorable angles, make sure that nothing superfluous gets into the frame, and use the existing lighting correctly. Therefore, not every videographer can cope with industrial and business shooting. All frames should look absolutely natural and at the same time represent the activities of the company in the most complete and interesting way. Ideally, the viewer who will view the photos should have the impression that he himself saw everything with his own eyes, familiarized himself in detail with certain objects, the work of the enterprise or its services.

The crown of your creation will be computer processing of the footage, correction of perspective distortions, color correction, processing of recorded interviews and mastering of the sound track, overlaying inter-noises and various visual effects, computer animation of company logos, creating intros for video blocks, animation of plates with names and converting the finished product in the format required by the customer. An industrial video made in this way becomes a kind of visiting card of the company, a confirmation of the solidity and seriousness of the company.

Not a single company leading its offspring to success can do without making a professional presentation video. The money you invest in a product will become a heavy burden for you if no one knows about the product.

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We have been promoting brands for many years, our craft is not only a creative art presentation of services and goods. Our team is working on clips of contemporary artists, which allows us to gain invaluable experience and an idea of ​​what is currently popular in the media sphere.

What do we offer?

• A team of professionals working in the industry for many years;
• the most advanced equipment Newest technologies in the production and post-production industry;
• base of partner photo studios and pavilions equipped for all types of filming;
• professional recording studio and a team of composers, sound engineers for sound post-production;
• full project management - from writing an idea, a selection of actors, to receiving the final product, ready for broadcast or publication.

The main stages of video production:

Development of video ideas

We offer you various ideas. You choose one of them as the basis of the scenario.

Writing a script for a video

According to the chosen idea, a script is written (with options for events - for example, with different endings). After its approval by the customer, we consider an estimate for production. After agreeing on the estimate, we begin preparations for filming (pre-production).

Pre-production (preparation for filming)

Pre-production (preparation for shooting) includes: project management, writing a director's script, storyboarding and animatics, casting, selection of a shooting location, props, etc.
The director's script is pivot table over all frames with parameters and mandatory elements(sound, props in the frame, actor, plan size, etc.) is worked out by the director and cameraman.
Storyboard and animatic - sketches of the video in the form of a sequence of frames, mounted with preliminary sound in order to get an understanding of the required duration of the frames (designer, director and cameraman are involved).
Selection of locations - search for filming locations, inspection and photography of objects (apartments, pavilions, natural and urban locations), assessment of capacities for connecting high-voltage devices, agreements on the use
Casting - search for actors and extras.
Scheduling of filming, approval with the client.
Props - search, purchase or rent, agreements with shops, delivery to the place.

Production (shooting a video)

Production (shooting): the work of the film crew, the production of video material.
Participants: director, cameraman, sound engineer, lighting, assistants, project manager, make-up artists, costume designers, etc.
Usually the shift starts in the morning and takes 8-12 hours. According to the storyboard, each scene is filmed in turn. Also, during the shooting, backstage photo and video shooting (filming process, team work) can take place.

post-production

Post-production - work with material after filming. Includes: rough cut, rough sound, final cut, cleaning sound files, color correction, 2D and 3D graphics, packshot graphics, audio mixing.

Creating a presentation video about the company

Creative screenwriters prepare the concept and script of the video itself. The director or producer selects actors, locations. After that, a generalized artistic solution is creatively put forward and the shooting of the presentation video begins. The footage is given for editing and color correction, if necessary, graphics are drawn. When the editing is approved, the sound engineer makes a sound design, the voice-over of the announcer is recorded, the music for the presentation video is selected from the libraries or the original is written by the composer. Next, mixing and replacing the audio track in the video. The finished project is provided to the customer.

Creating a presentation film in KINESKO is:

The cost of a presentation film depends on such factors.

1. Film timing.
2. Quantity and quality computer graphics, color correction, sound effects etc.
3. The number of involved participants, film sets and technical equipment.
4. The timing of the production of the presentation film. The smaller they are, the higher the cost of the presentation video.

Stages of creating a presentation video

1. Production of the presentation film will start after we receive and agree with the customer TK(terms of reference) of the project.
2. We carefully we will study the company or the goods provided to it, identify its pros and cons, and draw up a detailed portrait of the client, to which the video is directed. Based on this information, we we will create a concept and write a script for a presentation film.
3. Then preparations for the filming of the presentation film will begin. We we will select filming locations, props, equipment, if necessary, we will conduct a casting of actors etc.
4. The next step is myself filming process.
5. After all the material is filmed, the last (but not least) stage of the presentation video production will begin - post-production.

With the presentation film service, order:

• shooting a corporate film;
• creation of 2D animation;
• creation of 3D animation;
• creation of video infographics;
• creating a splash screen (intro);
• video color correction;
• creating visual effects (VFX);
• video promotion.

Why you need to order a presentation video:

• to introduce potential customers or partners to the company, to talk about its activities, mission and success;
• to talk about goods or services, show how they work and what are their advantages;
• to create a positive image of the company;
• to attract future and increase the credibility of old customers.

Creating a presentation video: where to use it

1. At business conferences, exhibitions, seminars, etc. Why spend time and money every time on a special video when the price of a presentation video will be much lower? Often a presentation video not only complements, but even replaces the entire company stand. In the same noisy atmosphere of a typical business event, visitors will involuntarily pay attention to the bright details. The roller is best suited for this, since the image on the screen is always more dynamic and effective than reality.

2. At business meetings. Making a presentation video is a great way to present your company at a business meeting. You can speak effectively about yourself, and potential customers or partners will be able to determine their opinion about you. The latter is especially important, because without certainty it will not be easy for them to make any decision. Also, the presentation video service allows minimize the possibility of human error. For this reason, business meetings in most cases begin with him.

3. On the official website of the company. Most of the people visit it for targeted reasons. search queries. The goal of the company is to keep them interested without allowing them to be taken over by competitors. This is done through good content. Video is the most effective and effective content.

However, if a user watches a video about a company and does not order its service, search engines will still take into account the increased time spent on the site. And this may increase the position of the site in the search results.

4. IN in social networks and video hosting sites. Now almost every company has a social media page and a YouTube channel. Thousands, maybe millions of potential consumers can see your video on the Internet. Sounds attractive? Order the promotion of a presentation video in the studio KINESKO!

1. Lighting. Human eyes are amazing - they can adapt to any kind of lighting. However, the video is not so elastic. Conventional office lighting, for the most part, is simply not made to look good on screen. Thanks to professional lighting, the company itself will look more professional.

2. Sound. The audience will never notice good quality sound, but will definitely notice the bad. Trying to figure out what the announcer said, the audience will simply miss the whole point of the video.

3. Cloth. The way people in the frame are dressed should match the company. If the staff meets customers in suits, then they (or the actors portraying employees) should also be dressed in the video. However, the simpler the clothes, the less they will detract from the message of the film.

4. Words. You should try to minimize the description of niche terms, slang and “buzzwords”. The latter are words and constructions that are so often used in commerce and politics that their meaning is blurred.

5. essence. Not all people will be interested in what year the company was founded or how many awards it has won over the past 10 years. These things are important, of course, but not in a small introductory video. A presentation film is made to let the audience know what the company can do for them right now.

6. Locations. Shooting outdoors can be affected by noise and moisture. Shooting in the working room is the work of the company itself.

A well-known proverb says: "they are met by clothes." The presentation video is exactly that outfit. Dress up with KINESKO. Order a presentation video right now!