How to create a personal page on facebook. Creating a Facebook Page (Infographic)

The social network Facebook is additional opportunity attract customers for your business from the Internet. Therefore, marketers recommend having a business account here without fail. Learn how to create a Facebook page for your organization from scratch.

When is it advisable to create a business page on Facebook

According to research by the analytical agency Statista, in social network Facebook has 18 million registered Russians (data for March 2018). This is not the most popular resource in the Russian Federation, it takes 4th place after Youtube, Vkontakte and Odnoklassniki:

However, FB has several important advantages:

• a predominantly adult audience is concentrated here: in the first place are people aged 25-34 years (37% of visitors), in the second place - the category of 35-44 years old (30.6%), and in the third place - people over 45 years old (14%);
• the solvency of FB users is higher, this follows from the previous paragraph;
• visitors spend more time here than on other online sites. On average, this is 1.5 hours a day (for comparison, Instagram users spend less than 1 hour a day).

Here is another useful study from the Brand Analytics Center:

Before moving on to the question of how to create a Facebook account for an organization, you need to figure out which industries it is advisable to promote here. Brand Analytics experts calculated that ads for legal services have the highest "click-through rate" (1.61%), and the lowest - the direction of vocational training (0.47%). It is also true that with a competent marketing strategy, you can successfully promote any product / service and create a positive image of the company.

There is another study from Genius. According to analyst surveys, 57% of users admitted that social networks influenced their decision to purchase goods. At the same time, 40% of respondents said that they made an order after viewing an ad on Facebook.

Not enough time to focus on business development? Get rid of routine tasks for accounting and reporting using the service.

How to create a business page on facebook

If you do not have a profile on this social network, you must register and then click on the "Create Page" button. Choose the "Company or Brand" option, as the "Community or Public Figure" option has less rich functionality for advertising and development:

How to create a business page on Facebook if you already have an account? To do this, go to the page https://www.facebook.com/pages/create/migrate, you will see the following window:

Page title, category selection, account information

The first thing to do is to decide on the name that future visitors and potential customers will see. It is quite logical that for this they use the name of the brand, organization. For example, if you sell Lancome cosmetics, then this brand can and should be used in the name. But ideally, combine it with keywords, geo-refinements, and a description of the activity. Here are some examples:

• Cosmetics Lancome in Nizhny Novgorod;
• Dental center "Dent" in Kazan;
• Credit company "Chance" - money in 5 minutes.

For example, we create a page of a fictitious form that sells plastic windows in Moscow:

The next step is to select a category. FB offers many options - services, sales, local company, medicine and health, among them you will find the right niche. Please fill in your address and phone number below. Then click Continue.

Facebook business page design: cover and profile photo

After you have decided on the name, the service will offer to upload a profile photo and cover photo. If you are not yet ready to add images, you can skip this step.

On the profile, it is recommended to choose an image of the logo of the company or product. On the cover - an image that is associated with the activities of your organization. For example, if it is a restaurant, then the cover can include a photo of the interior or beautifully served food. Marketers recommend choosing pictures that subconsciously evoke pleasant associations that correspond to the moral values ​​of your target audience. In the test case, we use a cover photo that shows a family:

Images can be changed, and from the cover you can make a slideshow or animation.

Consider further steps on how to make a business profile on Facebook.

account settings

In order for the page to be informative and fully designed, you will need to take the time to customize it.

Account Information

The more information and the better its presentation, the higher the chance to interest a potential client. First of all, add a short description in which you describe the benefits of the company/product/service. Instead of using subjective evaluative descriptions, try to use specific benefits (this is called a "unique selling proposition"). Compare these two options:

Take a look at our history section:

You can place a large text in it, in which you will tell about the history of the company, its mission, goals, achievement, how you work, about the team, and much more. This section can be decorated with a photo or a picture. It will be constantly displayed to visitors on the right side.

How to make a business page on Facebook: all settings and permissions

In the right upper corner the settings menu is located: general and special. It is very extensive, but we advise you to pay attention to the various options that will allow you to restrict the publication of posts and comments to other people. There are restrictions on countries, ages, customization of the Messenger platform, the ability to select an audience, automatically translate posts into other languages, and so on.

Page Username

Creating a username is an optional step, but we recommend doing so. It gives the page a unique URL that you will use in the future to target and contextual advertising. The username is located under the name of the group, click on this inscription to set your preferences. It should be written in Latin letters and not be repeated with the names of other organizations that are already registered on FB. Here's what it looks like in our example:

Call button

Filling the page with content

So we have come to the end of the question of how to create a company account on Facebook. The page is ready, now it's time to fill it with posts. This is done through the "Create a post" button. There are also options that will allow you to add photos, videos to the post, create events or offers, broadcast to live. The key to success is regular publications that are interesting or useful to people.

• photos of goods;
• video review;
• entertaining post;
• survey;
• presentation of a new product/service;
• raffle prizes;
• live broadcasts.

Thus, the posts should alternate with each other and be exciting.

How to make a Facebook business page for Instagram

In order to link FB with your Instagram account, you need to go to "Settings" and select the "Instagram" section. Then, with the help of tips, you can edit your Instagram profile, create ads and manage comments:

Registering a business account on Facebook: an important note

The step-by-step instruction "How to create a business page on Facebook" will help you go through the first stage - to appear on this social network. Next, you will need to promote the page. There are 2 ways to do this - either contact a specialist for such a service, or learn online marketing on your own. In any case, you will have to make efforts in order for the page to start generating income.

Three months of accounting, personnel records and legal support FREE OF CHARGE. Hurry, the offer is limited.

How to tell potential clients about your company? How to attract the attention of the target audience? Get advertising! But is it necessary to print ads in newspapers or publish commercials on local TV? Absolutely not necessary! Today there is a public resource for advertising - social networks. By creating a company page on Facebook, you can reach a huge audience and stir up interest in your brand in the shortest possible time.

"Launching" the company in the FB-space

Purely technically, creating a public on a social network cannot be called difficult - the whole process takes about 5-7 minutes. The developers of the social network tried to make the registration of a new brand clear and convenient, so each step is accompanied by explanations and tips. So that you have no questions at all, we offer our detailed instructions:

1. Enter the site address in the address bar - http://www.facebook.com. Immediately you see an offer to pass authorization or registration. If personal account you already have, log in using your login details. If not, create a personal profile.

2. In the left column in the "Pages" subsection, select the "Create Page" item.

3. The system offers to choose the scope of your brand. By clicking on the most suitable type of business, select the category that suits you, enter the name of the company / brand and click "Get Started". If the name is not available for some reason, the system will offer to replace it.

4. Next, you go directly to the settings of the future public of the company. First you need to briefly write what it is about. You need to meet 155 characters, so no details - clear, concise, interesting. If the brand has a website or, for example, a Twitter account, you can list it. And finally, you need to come up with a unique address for the Facebook page. This will make it easier for interested users to find it. When the fields are filled in, click "Save Information". If desired, this data can be specified later - click "Skip".

5. Then you need to set the public avatar. Photos can either be downloaded from a computer or transferred from your website. When the picture is selected, just click "Next". If you want to set an avatar later, select Skip.

6. The system will also prompt you to send the public to Favorites. This is optional, but very convenient in terms of use.

7. Finally, in the settings you can define the preferred audience. Using the data you provided, the system will try to attract as many representatives of the target audience as possible to your brand page.

Congratulations! You now have an official Company Page that will likely help you grow your brand in the future!

What else can be configured?

Work with the public does not end with its registration. Now the most interesting and difficult part begins - setting up the Page and maintaining it. First of all, go to Settings. Here is a wide range of tools for administrators. For example, you can set restrictions on the age or location of visitors, set a filter for obscene expressions, set up notifications, add administrators, and view the Activity Log. In addition, in the Settings section, you can download all the information of the public and, if necessary, delete it.

Another important section of the Page is Information. Here you should fill in as many fields as possible so that users have an increased level of interest and trust in you. In particular, you can specify the date of foundation and the mission of the public, add products and awards of the company, as well as contact information.

Of course, you need to engage in attracting an audience. The easiest way is to invite friends. Those, in turn, may want to invite their friends to Facebook. This creates an invitation chain. However, you are unlikely to be able to significantly expand the audience through standard invitations. Therefore, in some cases, it is reasonable to immediately engage in paid promotion of a business public according to the schemes offered by the social network.

Naturally, the materials that will be published play a huge role in the popularity of the Page. Many companies prefer to stick to the policy of "dry" informational posts. In some cases this does work, but for smaller firms and brand newbies, more work is required. On Facebook, you need to interest users, because the number of publics and, accordingly, competitors is simply crazy. To maintain interest in your brand, it is not enough just to register a company. You need to publish useful and exciting posts that users will follow. This should be done regularly, not from time to time.

Thus, creating a Page for a company on Facebook - effective method advertising and brand promotion. Thousands of firms have already resorted to it, and every day the number of really working business publics is increasing. So get creative and start promoting your brand on the most popular social network!

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How to create a business pageFacebook

Would you be interested in creating a Facebook business page, but don't know where to start?

Perhaps you thought about it, but did not reach the end when creating it, for example, you did not select the desired page category or photo. Then this article is for you!

1. Page category selection

When creating a page on Facebook? You enter a name and choose from 6 main BS categories (which in turn have sub-categories).

As shown in the reference table Facebook's Help Center, you can select a category with different options and functions.

For help in choosing the right category, each section provides Additional information. Make sure you select the correct categories and subcategories that best suit your page.

I note that you can change the page category an unlimited number of times. The only consequence of such a change would be the loss of views, maps and check-ins if you change the category from Local Business and Place.

Compare the features available for different categories of Facebook Pages.

Local business and Place (local organization or place)

Select the Local Business and Place category if there is a business address, or if your business is just physically represented somewhere. This is a great option if you want to give people the opportunity to check in to your location or, conversely, see information about your business on Facebook.

company, Organization or Institution (company, organization or institution)

This category should be selected if your business is not located in any location, such as organizations such as Dell, NASA or the University of Phoenix. This category is also beneficial for local businesses that want to provide an address or make check-ins available, but don't want to be left with reviews.

Brand or Product (brandorproduct)

Choose this category if the page is being created to promote a brand or product by various retailers. It is also a great opportunity not to specify your location.

Artist, Band or Public Figure (Performer, musical group or public figure)

In a sense, a well-known name is also a brand and it makes sense to promote it, including through social networks.

Entertainment (entertainment)

If the BS is about books, magazines, movies, music or sports, but not about people. When you select this category, you do not need to specify the physical address of the location.

cause or Community (general idea or community)

In case your page does not fit into any of the above categories (and subcategories), as the main category of the page. However, I advise you to first review the previously mentioned options in more detail to make sure that your page does not fit into any of these categories.

Still not sure which category to choose? Here is an example of how well-known companies choose them. Microsoft has its own Facebook homepage under the Company, Organization or Institution category, and Microsoft's local sales offices have their own BOS under the Local Business and Place category. They also have BS for various products, such as Microsoft Lumia in the Brand or Product category.

1. Adding company information

If this is your first time creating a page on Facebook, you will be taken to a setup wizard to fill in the information.

If you select the Local Business and Place category for your BS, you can add detailed information, description, website. You also need to confirm that this is a real organization and you have the right to create a page for it.

After entering this information, upload your profile photo (180x180 pixels) and add your page to Favorites for quick access. You also need to specify the desired audience so that Facebook understands who it is better to show the page to.

The setup wizard for other Facebook category pages is very similar. For example, in the settings for the category Company, Organization or Institution, only a description and a link to a website are requested. The same is required for the Brand or Product, Artist, Band or Public Figure, Entertainment and Cause or Community categories.

From now on, the setup wizard asks you to upload your profile photo, add the page to Favorites, and select the desired audience.

1. Editing page settings

After you have made all the necessary settings, you will be taken to the Facebook page. Apart from the information already entered, your page will be blank and look like this:

At this point, your page is automatically published and visible on the Facebook site. If you wish to keep it private until the necessary steps are completed, go to the Page settings (upper right corner) and change the Page Visibility to "unpublished".

This setting will allow you to buy time to complete the process of publishing information on the page or in order to obtain legal approval for its content.

Perhaps you would also like to change additional settings your page. For example, when you publish a post on your page, you can do this page with your profile. To do this, go to the Post Options tab.

In the Notifications menu, define when and how to receive notifications from Facebook pages.

You can add other people to your Facebook Page for certain tasks in the Page Roles tab.

For the security of your page, do not make anyone other than yourself the administrator of the page. The administrator has full control over the page, including the right to remove you as an administrator or other administrators, or to remove the page altogether. The full table of page role permissions can be seen below:

If you didn't define your desired audience when creating the page, you can change to do so in the page settings.

In the tab Functional (Featured) tag those pages or people whose Likes will be functional, people will then become Owners.

For example, if you have a local organization that is "under the wing" of a larger company or organization, you can use the Facebook page as your personal page to like the page of the parent organization.

Such likes are placed at the bottom of the left sidebar of your page. Owners are visible on the About tab on your page.

1. Creating a cover photo

When you return to the page, you will notice that it is almost empty. The first thing you'll want to add is a photo. Photo options:

The photo should show the person, place or thing for which the page was created. For more inspiration, visit your competitors' pages to see their photos.

If you want to quickly create a photo, but you don't have necessary experience in graphic design, try Pagemodo or Canva, which has a set of templates.

Another option is to order the design of your photo. You can choose from inexpensive services like Fiverr, suggestion sites like 99designs, or professional designers like Social Identities.

1. Update information about yourself

Let's compare the above data with the required data on the Company category page.

Moreover, the data varies depending on the selected subcategory. Therefore it is extremely important right choice both the category of the page and the subcategories for it.

Make sure that at least the fields are filled out Email address facebook, Short description and website data.

The Facebook email address provides you with a unique Facebook page URL (facebook.com/). Short Description - A description of your page within 155 characters, and the website is your website. The last two sections to fill out are located in the About me section on the left sidebar of the page, unless you have the Local Business or Place category.

1. Adding a call to action button

Next to the Like button there is also a call to action button. You can set buttons: Book Now, Contact Us, Use App, Play Game, Buy Now, Subscribe or Watch Video. Each of these actions can be bound to a corresponding URL where the action can be performed.

1. Posting some updates

Before promoting a page on Facebook, you'll want to post some information so that those who visit your page know what it's about. Since Facebook allows you to post text, links, photo or video updates, start with any view.

Again, if you don't know where to start, see how your competitors are doing it.

At this point, if your page's visibility settings show it as unpublished, you'll need to get approval to publish it again.

1. Getting inspiration for a pageFacebook

For the inspiration you need, look at the pages of your competitors or take a look at best pages Facebook in different categories, subcategories or in different places on the Socialbakers platform.

Looking at the most popular pages, you may come up with the best ideas for cover design, profile photo selection, description, or post types.

Translation of the article from the site: http://www.socialmediaexaminer.com/

Hello, dear readers of the blog site. Today we will continue to speak for Facebook. Working with this social network is quite a promising activity for expanding the sales market, or attracting readers to your information resource.

Another thing is that this delicious dish must be able to cook, which is why I started writing a series of articles on the topic. In the previous article, we reviewed the possibilities of this social network and considered those for whom this environment is quite suitable for promotion. We also found out, after which we came to the conclusion that only business pages are one hundred percent suitable for promotion in this social network.

Also, we have already managed to discuss the general and outlined those in large strokes, and how in this case. However, before directly start creating BS(and we will definitely do this in this publication), I would like to dwell in more detail on the preparatory stage in order to create a page, already having a clear plan for its construction and development in my head.

Tasks facing your BS and aspects of their implementation

Perhaps it is worth understanding in general terms what the goal will be to create your business page (BS) on Facebook. Try to decide what your BS will tell about. You can do this by trying to answer these questions about the goals of creating a business page:

1. You just need to designate your presence on Facebook - "so that it is." Everyone else has it, but you have no representation in this social network. Not in order, we are lagging behind, we need to fix it.
2. You want to have another channel through which you can notify your target audience about some news (new products, discounts, promotions, preferential terms, or simply about the release of a new article if the BS is created for an information resource)
3. Want to increase your brand awareness
4. Do you want to increase sales through an additional target audience from Facebook, or just want to get an additional flow of interested visitors to your site (it doesn’t matter if it’s commercial or informational)
5. Maybe you want to collect a database of email addresses using this social network, so that later you can use it to increase sales (often used in the info business and other commercial schemes)
6. It is possible that you need to implement several of the above goals at once.

Having some experience (I hope that after reading all the articles from the "" series, you will have this experience) and based on your goals, you can decide on some aspects of the implementation of your BS:

1. Understand what kind of design your BS should have, based on the tasks it solves
2. You can already understand what kind of applications you need to implement your plan
3. Decide on the type of content and the approximate frequency of its publication (make a publication plan and think about where to get them). Very comfortably .
4. Estimate how much you are willing to spend on advertising per day and whether you are ready to spend money on it at all, and if you are ready, you can figure out which tabs of your business page should link from advertisements to
5. You can also evaluate whether they are suitable for your case free methods promotion of BS on Facebook (read about them in the article "") or not
6. Based on the set goals for creating a business page, you can display for yourself key parameters, which can be tracked in statistics to evaluate the effectiveness of the promotion. These can be, for example:
   1. Number of fans who clicked on the "Like" button
   2. Clicks on links from posts to BS or, in other words, the amount of traffic visitors from Facebook to your site
   3. Attendance of the BS page itself (if, for example, conversion actions are carried out directly on it)
   4. Number of email subscribers
   5. The number of likes or comments on a business page

After you have set goals for yourself and outlined ways to implement their solution using the Facebook business page, it would be nice to decide on the very target audience. What is it for? Well, to understand what kind of content will need to be published on the BS in order to arouse interest among your potential target audience.

Those. you need to understand for whom this very BS is being created. Sometimes this process called creating an avatar target user . For example, in the case of an online store, you will need to draw up a rough portrait of the buyer. In general, this is a fairly standard set of data:

1. Gender and age indicators
2. Location
3. Family status
4. Place of work
5. Hobby
6. Do they have an education
7. How much money do they earn
8. Which sites they visit - speaks of their interests, on the basis of which you can set up targeted advertising to promote a business page

Analysis of the business pages of your competitors on Facebook

It is also worth looking carefully what exactly do your real or potential competitors use on their base stations. Copying one to one, of course, is not worth it, but you can borrow some ideas.

1. In order to find the pages of your competitors on Facebook, the easiest way is to use the built-in search (its line is at the very top), typing in the same keywords on which you plan to move. After entering the phrase (it is better to use wider options consisting of one or two words), in the drop-down box that appears, you will need to click on the “Show more results” button located at the bottom:

   

   On the Facebook search results page that opens, you can use the filter on the left to select only business pages, and in the resulting list, first of all, pay attention and study the pages of those competitors who have a lot of fans (from a thousand or more).

   

   By the way, by selecting the “Groups” filter in the left menu, you can see what issues your target audience is discussing and understand what they are interested in, so that you can then offer it to them on your business page.

2. What to Look for When Analyzing a Competitor Page?
   
3. Facebook's built-in internal search doesn't allow for effective filtering regional business pages(if your business has a regional binding), but there is a way that allows such a search to still be carried out. The fact is that in conventional search engines it is possible to search for something only on one or several sites using special operators, or advanced search (read about that, or).

   Thus, we can search on Facebook using Yandex or Google (in the first article, we said that business pages are completely open for indexing by any search engines). Just paste at the beginning of the query in the search bar:

   Website:facebook.com

   And after a space, write one or two keywords that define the subject of the search, and a word that specifies the region. For example, the request might look like this:

   

Before creating a business page, you need to prepare

So, summing up all of the above, as well as what we talked about in the previous article, we can say that before creating your Facebook business page You will need to decide on a number of questions:

1. . First of all, it would be great to include the keywords you want to rank for, because this will be taken into account in the ranking by both Facebook's internal search and Yandex with Google (very similar to the high ranking importance for pages of regular sites, which we devoted an entire article to it). Although, if you are creating a page for a brand, then, in fact, the name of this brand should be used in the title. If you are creating a BS for an online store whose name is not yet well known, then keywords can be used along with its name.
2. Based on the study of the pages of competitors and groups on Facebook with your target audience, you could create for yourself a range of issues that are of interest to your potential customers and which you could cover on your BS pages. In general, you should at least understand in general terms. You can also help with this:
   1. Created avatars (portraits) of users from your target audience (we talked about this a little higher)
   2. Understand what user problems your BS will solve. To do this, it would be good to understand the fears (for example, losing a job or health) and aspirations (for example, gaining a sense of security in the future, security, etc.) of your target audience. If you talk about this on your business page, then the users attracted through advertising will become your subscribers and regular readers with a high degree of probability, which will greatly increase the conversion of the entire enterprise. In general, you need to understand what your target audience wants to talk and read about.
   3. It is possible that after analyzing other BS on your own topic, some unique idea came to your mind (something else unknown to the general public or unparalleled) that can become your competitive advantage. This will encourage users to subscribe to your page, and not to competitors' pages.
   4. Well, once again you need to carefully look through all the BS of the competitors found, and try to use them strengths and not repeat their mistakes.

Creating a business page on Facebook

Well, it's time to start practicing after such extensive theoretical training. Creation new page, as well as many other actions on Facebook, can, of course, be illustrated using screenshots or descriptions of menu items that need to be selected.

However, the developers of this social network are constantly (about a couple of times a year) changing the interface (the location and name of these same items may change tomorrow), so it will be easier to provide specific hyperlinks that should not be subject to these changes (in theory). So you can get to the page section on Facebook using this link: https://www.facebook.com/pages. Even though its content and presentation method may change all the time, you will always find a button somewhere at the top. "Create page " .

Choosing a category for your future Facebook page

Here begins the most interesting. You are offered six categories (groups) of BS, one of which you will need to choose. There are options:

As I already mentioned, the category “Brand or Product” is most often chosen, so we will not be original and choose it (for example, the general subcategory “Product / Service”). Let it be some kind of information product, especially since I plan to start writing a series of articles about their creation and earnings on affiliate programs of other people's information products (subscribe if this topic you are interested).

In the title of the business page preferably use the name of your product or service (the name of an online store, restaurant or other business). Moreover, the shorter you get, the better. If your brand is not very well known, then you can also add keywords that people from your target audience can use to search for it on Facebook (for example, "Roga i Hopy" - interior design).

If you are creating a thematic page (without reference to a brand or trademark), then you should use keywords that will clearly allow the user who visits it to immediately understand what will be discussed here. It is also desirable that these keywords are often used in queries to search engines by users from your potential audience (you can use the service to understand how most of your potential buyers formulate their queries when contacting search engines). For example, "Needlework, handmade, handmade."

In my case, it will be an information product:

Steps in the Business Page Wizard

After clicking on the "Get Started" button, the Facebook Business Page Wizard window with four steps that you will have to take on the way to your bright future.

1. 
   
2. At the second step of the BS creation wizard, you will be prompted upload avatar, which again will be displayed on the page, and it would be great if, after one glance at it, the user understood what this BS would be about. In general, you will still have time to work on the picture, and you can add an avatar later, skipping this step of the wizard now. Personally, I will do so for now, although you can temporarily put some kind of stub as an avatar photo, replacing it over time.
   
   
3. In the third step of the wizard, Facebook prompts you to add your page to "Favorites" so that it can be easily found later. In fact, it is quite convenient and I think it is not worth refusing. This most favorite will be displayed at the top of the left column on home page https://www.facebook.com/ under your avatar.

   

   

   To activate this option, it will be enough to click on the "Add" button, and then click on the "Next" button to proceed to the final step of the wizard.

At the fourth step of the wizard, Facebook quite reasonably assumes that you won’t be able to advance in this social network without advertising (in fact, free promotion is also possible, but for this you need to be able to be creative “not childishly” so that in our pretty infantile RuNet cause a viral effect of growing popularity of your business page). And if this is the case, then why not immediately make the appropriate settings.

However, it is still too early for us, so this step can be skipped for now. And about working with advertising on Facebook, I'm thinking of writing a separate article or a series of articles. We'll see how it goes.

That's it, after completing the last step of the wizard, you will find yourself on your brand new business page, where Facebook will immediately try to teach you how to navigate it by showing tooltips. Among other things, she will offer you to become the first fan (subscriber) of this page by clicking on the "Like" button available there.

Although don't do it, because your existing Facebook friends will see this event in their news feeds, and going to the newly created page will experience some disappointment due to the wasted time, because it does not contain any information yet. In the next article, we will just deal with the design of our business page and bringing it to its proper form.

Good luck to you! See you soon on the blog pages site

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