Hello readers of the Pingo blog. After a small digression caused by life circumstances, I continue my .
So, you have created and placed on the Internet a site with at least a few thematic and unique materials. Then he was and.
Now, before moving on to search engine optimization, we will install traffic counters on the site - services for evaluating traffic and researching site visitors, so that from the very beginning we have accumulated invaluable analytical information.
The standard set of such tools includes the Yandex Metrics counter, Analytics and LiveInternet. I would have skipped this chapter, but the search query statistics show that on this stage many questions arise.
In addition, it would not be superfluous to find out that the research presented and substantiated by the results suggests that sites that do not have this analytical minimum, which provides information not only to you, but also search engines will rank worse and worse.
Installing the Yandex Metrica counter on the site
Name - the name of the site for internal use. You can enter any value convenient for you.
Mirrors - optionally and if available, you can specify site mirrors, the statistics from which will be summarized in the statistics.
Notify me of problems with the site - optionally, a message by mail or via SMS about the unavailability and resumption of access to the site.
Time zone for calculating statistics - usually set automatically based on your IP, but if something went wrong, you need to manually select your time zone.
Visit timeout - the period after which the user's session on the site will be considered completed. Let's say a person opened the site and, without closing it, went to eat for 40 minutes. If this setting specifies the number 40 or less, then the visitor's visit will be considered completed upon reaching this time.
Fill in the fields, agree to the terms by checking the box, and click "Continue".
Asynchronous code is also a useful parameter that will not allow Yandex Metrica to delay the loading of the site due to its internal problems.
Hash tracking in the browser address bar is an option for sites that use AJAX technologies.
For XML sites - the same thing, only for sites developed using XML technology.
An example of using visit parameters - transfer via Yandex Metrika additional options visits. A topic for a separate review and we do not need it yet.
In one line - the attendance tracking script converts to a solid line, without formatting. I don't see much point in the option.
The code for the Yandex Metrica counter should be placed in the end-to-end website template, most often it is index.php, main.tpl, index.html and others like it. So that it is present on every page. Location according to my taste - the very bottom, before the closing tag
. With the informer, if you intend to display it, the same thing, only the location is already dictated by the location, which is reserved for the counters in the site design.
Additionally, both the counter code and the informer code should be framed noindex tag, so that search robots do not bother reading futilities:
Code
This type is understood by the Yandex search robot and does not contradict the canons of the W3C.
The remaining three tabs - Webvisor, Targets and Filters - are attributes of more detailed settings statistics are of no use to us at first. Will be considered in a separate review, the link to which I will put down from here.
Installing the Google Analytics counter on the site
On the next page, we configure the added site and the group to which it belongs:
Account name - the name of your account, a group of sites, a child of it. The name is for internal use, and therefore you set it to your taste.
Site name - the name of the added site, again for internal use.
Industry - the subject of the site.
The time zone is not automatically determined, and therefore we select it manually.
Outside the underlying items are already marked and these checkboxes can be left unchecked. We click to get a tracking ID, accept the terms of the agreement, and at the next stage we get the statistics tracking code.
This code Google counter We place Analytics in the same way as the Yandex Metrica code - before the tag, while wrapping it in a W3C-friendly noindex.
detailed google setting Analytics will also be covered in a separate review.
Installing the LiveInternet counter
Go to http://www.liveinternet.ru/add and immediately start setting up the added site.
Synonyms - the same as site mirrors - options for accessing the site, if they exist, of course.
Title - the name of the site that will be displayed in the rating and used to search for it. No need to write something spammy and oversaturated key phrases- there will be no benefit from it.
Keywords- separated by a comma or problems - words characterizing the subject of the site and the information presented on it. Used when searching by LiveInternet rating.
Statistics - "accessible only by password" - other people will not be able to access any information about site traffic. "Public" - all information will be available, except for search phrases and the distribution of site traffic shares.
Participation in ratings - choose a topic and participate in the LiveInternet rating. In my opinion, it is better to participate - a little, but you can attract traffic.
Additional configuration is not required for full-fledged work, and everything related to more subtle tools - again, it is better to postpone until a separate review, otherwise this article will turn into an unimaginable sheet. We place the received code of the Liveinternet counter on the site following the example of the two previous paragraphs of the material, and that's it.
That, it seems, is all that concerns statistics services, which must be added to the site without fail. The rest, of which there are countless, can be placed at your discretion, but it is important not to overdo it, since each of them makes the site heavier.
Do you need video reviews describing the process of implementing the Yandex Metrics, Analytics, etc. code? into the main CMS templates?
And the truth is: what web analytics system should be used in a particular case? The metric should probably be set when the site receives traffic from Yandex Direct, and Google Analytics when you water from Adwords… right?
Why choose?
You know what's the matter. In terms of scale and capabilities, analytics is much stronger. But Metrica has something that Analytics doesn't have. And Google Analytics has something that Metrica doesn't have. And both tools are important. So why choose when you can use them all at the same time! 😉
Therefore, on all projects I use two systems, regardless of the traffic source. And I have at least 2 reasons for this.
The first reason is you, and the second is all your dreams ...
Reason 1 - webview
Metrica has a tool that allows you to view a record of users visiting a site. The webvisor is a cool thing to understand how people behave on the site.
Webvisor - see the record of the visit
Reason 2 - Multi-Channel Sequences
But Google Analytics has something more valuable. The Multi-Channel Funnels report, which is also available in the Adwords interface, will allow you to learn more about what steps users take before converting. Very entertaining...
Here the most pleasant thing is that you can see how this or that channel is involved in the conversion. And assisted conversions will help with this.
A little about assisted conversions
He can go for a walk on VKontakte, visit YouTube, where he will stumble upon your remarketing, and then return to the site through an advertisement in mailbox and leave a request.
And according to this scenario, the conversion will be counted towards the last indirect visit. But in fact, the user did not start with him. There are several channels involved in the chain. And it may very well be that throw out one - and the conversion would not have taken place. The user's paths are inscrutable… 🙂
The Assisted Conversions report allows you to at least roughly estimate the degree to which a particular traffic source is involved in the success of your advertising campaigns. For me, in particular, this is an opportunity to prove to the client that with the help of search advertising there were not 44, but at least 44+17 conversions (example from the screenshot above).
You can play around with attribution in Yandex.Metrica, but Analytics has a lot more attribution models. Compare:
Attribution in Yandex.Metrica - not a lot
Summary
For analytics, I use both Yandex Metrika and Google Analytics on all projects. Personally, Metrika gives me at least a webview (although I can live without it), and Analytix provides such important multi-channel sequences (and without them I don’t sleep so well at night). I recommend that you use both tools.
What do you think about this?
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Google Analytics and Yandex.Metrica go hand in hand in web analytics for websites and online stores. What are the differences in these systems, and how to use them in the daily life of an online store owner?
Why do we need Google Analytics
Google Analytics ( GA ) –
one of the main web analytics systems. She has paid subscription Analytics 360 as well as a free subscription. IN free version it is not guaranteed to handle more than 10 million page views per month. If there is a need for more data, thenGoogle Analytics 360 offers over a billion visits, but at a cost of $150,000 per year. Fortunately, for most online stores, the power of the standard free version is sufficient.
What unique Google Analytics options are especially useful for online stores?
GA integrates with advertising services from Google -Google AdWords And AdSense. Thus, GA receives data on advertising activity - both on the placement of advertising on external sites, and on advertising campaigns on its own. Data analysis takes place in one place, and decisions are made based on complex analysis. Also, using an external tool Ovox Bi , in Google Analytics you can pull up data on advertising in social networks and have a comprehensive report with real data.
An important function of GA for an online store isElectronic commerce. After setting it up, you can receive data to analyze the behavior of buyers on the site or in the application. This report has detailed information about goods, as well as transactions; the average cost of orders, transaction rates, time spent on the site before the purchase is indicated.
The service "Electronic commerce" is located in the subsection Conversions. There are also some other interesting reports for online stores.Goals and ways to achieve goals- show which way the buyer went before performing the action we need.
If you need to test different elements of the site, you can use theBehavior-Experimentsand on real users site to check reactions to various changes - buttons, links, etc. You can display pages of different design to different users and analyze the reaction and conversions. Based on this data, it will be easier to make a decision about redesigning or transferring certain page elements.
Why do we need Yandex.Metrica
Yandex.Metrika (YM) has recently been developing by leaps and bounds. And besides interesting experiments with , online store owners can get other important data.
What unique Yandex.Metrica options are especially useful for online stores?
A free service from Google to generate website visit statistics. Statistics are collected on the server Google, the user only posts js code on the pages of your website.
An account is required to connect. Google with the service of the same name enabled (for corporate accounts).
Examples of using
Not only allows you to analyze sales and conversions, but also provides up-to-date data on user actions on the site, how they switched to it, and also helps to understand how to attract them again. It also allows you to view the click map for links on the site, thereby making it clear which section of the site receives the most visitors.
Installing the code
If you have registered new account V Google, press " Registration" V Google Analytics, fill out the registration form and click "".
If you already have a registered account in Google Analytics, go to tab " Administrator" and in column " Resource" click on the menu with the added site. In the drop-down list, select the last item - " Create resource". Fill out the registration form and click " Get tracking ID".
The site has been successfully added, do not close the tab, the data on that page will come in handy later.
After adding a new site, it is automatically assigned a tracking ID, like "UA-******-*", and the code required to be inserted into the pages of the site within the tags
Direct code installation.
The tracking code looks like this:
Code conventions:
Installing Google Analytics via WordPress Plugin
For ease of installation of the code in the content management system WordPress there is a plugin called WP Google Analytics ScriptsWordPressPlugins and press " Add new". In field " Plugin search" enter WP Google Analytics Scripts
After installing and activating the plugin, go to the " VIVA Plugins"->"WP Google Analytics Scripts", set the value "Google Analytics scripts selector" on "Google Analytics UA Tracking ID" and just paste the tracking code provided in the control panel into the field Google Analytics UA Tracking ID. Click Update Scripts.
That's it, the tracking code has been successfully installed.
This is a web analytics service for websites and e-commerce. It allows you to analyze:
site audience and visitor behavior;
site revenue and conversion;
the effectiveness of online and offline advertising;
traffic sources;
website availability and speed.
All instruments Yandex.Metrics free, except target call.
For participation in Yandex.Metrica account required Yandex. If you are the owner advertising campaign V Yandex.Direct or your online store is a partner Yandex.Market, it is better to use an account in Yandex associated with these services. This will allow you to quickly move from service to service.
Examples of using
Allows you to track target audience site, traffic sources, and search terms in a search engine Yandex, which led to the transition to your site. The system allows you to filter the results according to the required criteria.
Installing the code
Adding a site
To add a site to Yandex.Metrica enter the site https://metrika.yandex.ru/ using your login and password from the services Yandex and press " Add counter". Fill out the form to add a counter and click " Create". Upon successful addition, the counter number will appear above the completed form. Go to the section " Counter code"in the left vertical menu to get the code that will come in handy in the next step.
After adding the counter to Yandex.Metrica You are provided with its code, which can be directly installed on the pages of the site within the tags
You can get the code in Settings"counter.
Installing Yandex.Metrica via the WordPress plugin
For ease of installing code in a content management system WordPress there is a specialized plugin with the same name . To install the plugin, go to the management console WordPress(http://my-site.com/wp-login.php by default) to section Plugins and press " Add new". In field " Plugin search" enter Yandex.Metrika. The desired plugin will be the first in the list.
After installing and activating the plugin, go to the section "Settings"->"Yandex Metrica" and just paste the counter code provided in the control panel Yandex.Metrica.
Installing Yandex.Metrica via the Joomla plugin
Ready-made solution for setting metrics for Joomla the plugin will serve Yandex Metrika. You can download it here: Download. . To install this plugin, you need to login to " Extension Manager" administrative panelJoomla(http://my-site.com/administrator by default). IN " Extension manager"select" Download package file", then select the file and click " Download and install". After installing the plugin, you need to activate it. To activate the plugin, you need to go to " Plugin manager" and in the line with the plugin System - Yandex Metrika click on its name. The plugin settings will open. In the plugin settings, in the right column, you need to change " State" on " Included"and go to tab" Options". tab " Options"It remains only to bring ID of your counter in the appropriate field and click " Save and Close. Ready. The metric is set to Joomla.
Successful work! If you have any questions, please write us a ticket from Account control panels, chapter " ".
1. GENERAL PROVISIONS 1.1. This policy of WEB IT LLC regarding the processing of personal data (hereinafter referred to as the Policy) is approved in accordance with paragraph 2 of Art. 18.1 of the Federal Law "On Personal Data" and applies to all personal data that WEB IT LLC (hereinafter referred to as the Operator) may receive from the subject of personal data. 1.2. The Policy applies to personal data received both before and after the approval of this Policy. 1.3. This Policy is a public document declaring the conceptual foundations of the Operator's activities in the processing and protection of personal data.
2. PERSONAL DATA PROCESSED BY THE OPERATOR 2.1. For the purposes of this Policy, personal data means: 2.1.1. Personal data received by the Operator for the conclusion and execution of an agreement to which the party, or beneficiary or guarantor, is the subject of personal data. 2.1.2. Personal data received by the Operator in connection with the implementation of labor relations. 2.2. The terms and conditions for terminating the processing and storage of personal data of the subject of personal data are determined in accordance with the legislation Russian Federation okay.
3. PURPOSE OF COLLECTION, PROCESSING AND STORAGE AND LEGAL BASIS FOR PROCESSING PERSONAL DATA 3.1. The operator collects, processes and stores personal data of the subject of personal data in order to: 3.1.1. Conclusion and execution of the contract. 3.1.2. Implementation of labor relations. 3.1.3. The implementation and execution of the functions, powers and obligations assigned by the legislation of the Russian Federation to the Operator on the basis of and in accordance with Art. 23, 24 of the Constitution of the Russian Federation; Federal Law "On Personal Data"; Federal Law "On Information, information technology and on information protection” and other requirements of the legislation of the Russian Federation in the field of processing and protection of personal data.
4. TERMS OF PROCESSING PERSONAL DATA AND THEIR TRANSFER TO THIRD PARTIES 4.1. The operator processes personal data using automation tools and without using automation tools. 4.2. The operator has the right to transfer the personal data of the subject of personal data to third parties in the following cases: 4.2.1. The subject of personal data has expressly expressed his consent to such actions. 4.2.2. The transfer is provided for by the current legislation of the Russian Federation within the established procedure. 4.3. When processing the personal data of the subject of personal data, the Operator is guided by the Federal Law "On Personal Data", other requirements of the legislation of the Russian Federation in the field of processing and protection of personal data and this Policy.
5. RIGHTS OF THE SUBJECT OF PERSONAL DATA 5.1. The subject of personal data has the right to receive information regarding the processing of his personal data, including information containing: 5.1.1. Confirmation of the fact of personal data processing by the Operator. 5.1.2. Legal grounds and purposes of personal data processing. 5.1.3. Methods of personal data processing applied by the Operator. 5.1.4. The name and location of the Operator, information about persons (excluding employees of the Operator) who have access to personal data or to whom personal data may be disclosed on the basis of an agreement with the Operator or on the basis of federal law. 5.1.5. Processed personal data relating to the relevant subject of personal data, the source of their receipt, unless a different procedure for the provision of such data is provided by federal law. 5.1.6. Terms of processing personal data, including the terms of their storage. 5.1.7. The procedure for the exercise by the subject of personal data of the rights provided for by this Federal Law. 5.1.8. Information about the performed or proposed cross-border data transfer. 5.1.9. The name or surname, first name, patronymic and address of the person who processes personal data on behalf of the operator, if the processing is or will be entrusted to such a person. 5.2. Information regarding the processing of personal data of the subject of personal data, provided to the subject of personal data, should not contain personal data relating to other subjects of personal data, unless there are legal grounds for disclosing such personal data. 5.3. The subject of personal data has the right to demand from the Operator the clarification of his personal data, their blocking or destruction if the personal data is incomplete, outdated, inaccurate, illegally obtained or not necessary for the stated purpose of processing, as well as take measures provided by law to protect their rights .
6. INFORMATION ON THE REQUIREMENTS FOR THE PROTECTION OF PERSONAL DATA 6.1. The most important condition for the implementation of the objectives of the Operator's activities is to ensure the necessary and sufficient level of security of personal data information systems, confidentiality, integrity and availability of processed personal data and the safety of data carriers containing personal data at all stages of working with them. 6.2. The conditions created by the Operator and the mode of protection of information classified as personal data make it possible to ensure the protection of processed personal data. 6.3. The Operator, in accordance with the current legislation of the Russian Federation, has developed and put into effect a set of organizational, administrative, functional and planning documents that regulate and ensure the security of processed personal data. 6.4. A security regime for the processing and handling of personal data has been introduced, as well as a regime for protecting the premises in which the processing and storage of personal data carriers is carried out. 6.5. A person responsible for organizing the processing of personal data, personal data information system administrators and a personal data information system security administrator have been appointed, they have defined responsibilities and developed instructions for ensuring information security. 6.6. The circle of persons who have the right to process personal data has been determined, instructions for users on working with personal data have been developed, antivirus protection action in crisis situations. 6.7. The requirements for personnel, the degree of responsibility of employees for ensuring the security of personal data are determined. 6.8. Employees processing personal data were familiarized with the provisions of the legislation of the Russian Federation on ensuring the security of personal data and the requirements for the protection of personal data, documents defining the Operator's policy regarding the processing of personal data, local acts on the processing of personal data. Periodic training of these employees on the rules for processing personal data is carried out. 6.9. Necessary and sufficient technical measures have been taken to ensure the security of personal data from accidental or unauthorized access, destruction, modification, blocking access and other unauthorized actions: 6.9.1. An access control system has been introduced. 6.9.2. Installed protection against unauthorized access to automated workstations, information networks and databases of personal data. 6.9.3. Protection against malicious software and mathematical influences has been installed. 6.9.4. Regular backup information and databases. 6.9.5. The transmission of information over public networks is carried out using means cryptographic protection information. 6.10. A system of control over the procedure for processing personal data and ensuring their security has been organized. Planned compliance checks of the personal data protection system, an audit of the level of personal data protection in information systems personal data, functioning of information security tools, detection of changes in the mode of processing and protection of personal data.
7. ACCESS TO THE POLICY 7.1. The current version of the Policy on paper is stored at the address: 129085, Moscow, Prospekt Mira, 101V, building 2. 7.2. The electronic version of the current version of the Policy is posted on the Operator's website on the Internet.
8. UPDATING AND APPROVAL OF THE POLICY 8.1. The policy is approved and put into effect by an administrative document signed by the head of the Operator. 8.2. The Operator has the right to make changes to this Policy. When making changes in the name of the Policy, the date is indicated latest update editions. The new version of the Policy comes into force from the moment it is posted on the Operator's website, unless otherwise provided by the new version of the Policy. 8.3. The norms of the current legislation of the Russian Federation apply to this Policy and the relationship between the subject of personal data and the Operator.
Attribution in Yandex.Metrica - not a lot 
