Galaxy S8 sales in Russia are twice as high as the previous Samsung flagship. In retail, there is a demand for new smartphones Sales of the galaxy s8 in the world

Galaxy S8 sales in Russia are twice as high as the previous Samsung flagship.  In retail, there is a demand for new smartphones Sales of the galaxy s8 in the world
Galaxy S8 sales in Russia are twice as high as the previous Samsung flagship. In retail, there is a demand for new smartphones Sales of the galaxy s8 in the world

Sales of the new flagships Samsung S8 and S8 + began in Russia on Friday, April 28. For the first weekend in Russia it was sold twice more smartphones this model than the previous flagship samsung galaxy S7 in the spring of 2016, according to a Samsung partner. According to the results of the first weekend, sales of the Samsung Galaxy S8 were 2.1 times higher than the results of the Galaxy S7 for the same period, the head of the Samsung Mobile in Russia, Arkady Graf. Such results are related to the capabilities of the device: the screen, design and performance indicators all together attract users, he believes.

Approximately 15,000 Galaxy S8/S8+ were sold in retail on April 28, 29 and 30, which is indeed about double the Galaxy S7 on its first weekend in 2016, according to Mobile's lead analyst. Research Group Eldar Murtazin. These data do not take into account prepaid pre-order sales (in 2017, Samsung first offered this option in Russia), he notes. According to Murtazin, pre-order sales amounted to about 17,000 more devices.

Sales of the Galaxy S8 for the first weekend after the launch in « M Video"was three times higher than the Galaxy S7, says the representative" M Video» Valeria Andreeva. Sales of flagships are traditionally high in M.video, purchases by installments are popular, she says. In the network of Samsung mono-brand stores included in Inventive Retail Group, during the first weekend, 2.5 times more S8 were sold than S7 last year at the start of sales, said Lyudmila Semushina, a representative of the group.

Galaxy S8 sales in VimpelCom's retail are going well: the operator has already sold most of the first batch shipped to it, there is a shortage of certain specifications of the new model, says Vimpelcom representative Anna Aibasheva.

According to Andreeva, S8 sales are 15-20% higher than S8 + (it has a larger display diagonal). Typically, the gap between models with different screen sizes is much larger, she says. In shops Inventive Retail Group S8 and S8 + sold about equally, says Semushina.

In addition to the fact that Samsung released a successful model, the high demand for the Galaxy S8 is also due to the lifting of the boycott that cell retailers announced to Samsung in mid-2015, Murtazin believes.

Samsung smartphones disappeared from Euroset, Svyaznoy, Megafon and VimpelCom stores during the price war that began in the spring of 2015. Then MTS, whose SIM cards were no longer sold in Svyaznoy, began selling smartphones, including Samsung, at prices close to the cost price in order to attract visitors and encourage them to connect to mobile internet MTS. In response, in the summer of 2015, two retailers and two operators stopped selling Samsung. Evroset President Alexander Malis explained that Samsung supplies a lot of defective products, and a person close to the South Korean manufacturer explained that the desire of retailers to achieve more favorable conditions from the supplier. Samsung was the first to resume sales " Vimpelcom"- in August 2016. In February 2017, Samsung returned to Svyaznoy," Euroset" And " Megaphone ».

It so happened that Samsung has always set incredibly high price tags on its smartphones in Russia, which are much higher than those in the USA, South Korea, China and many other regions of the world. All this led to a significant decrease in the popularity of the brand on Russian territory, in connection with which the official online store decided to arrange a special temporary promotion that allows you to buy last year's flagship Samsung Galaxy S8 for 2,000 rubles, that is, much cheaper than its original cost.

At the start of sales in Russia, it was possible to buy the Samsung Galaxy S8 in the basic modification with 64 GB of permanent memory for 54,990 rubles. Until recently, this device was sold for 46,990 rubles in the official store of the brand on Russian territory, but everything has changed for the better, because now everyone can become its owners for only 2,000 rubles. We are talking about a modern new phone, which is sold together with an official warranty from the manufacturer in the territory of the Russian Federation.

Given mobile device equipped with a 5.8-inch Super AMOLED screen with a resolution of 2960 by 1440 pixels (QHD+), Exynos 8895 octa-core processor with a clock speed of 2.3 GHz, Mali-G71 MP20 graphics, 4 GB of RAM and 64 GB of permanent flash memory, slot for microSD memory cards up to 512 GB inclusive, 12 MP main and 8 MP front cameras, USB connectors Type-C and 3.5mm headphone jack as well battery 3000 mAh with support function fast charging fast charge.

The body dimensions of the phone are 148.9 x 68.1 x 8 mm, while it weighs 155 grams. The phone is equipped with NFC modules, Wi-Fi 802.11ac, Bluetooth 5.0 LE and 4G VoLTE. The case is IP68 water resistant, which is also a big plus. essence special promotion that allows you to buy a Samsung Galaxy S8 for 2,000 rubles in the official store is that customers are offered an incredible profitable program installments for a period of two years.

Within its framework, it is not required to make a down payment, and there will be no overpayment following the payment of the entire cost of the smartphone. It is only necessary to make monthly payments in the amount of 2,000 rubles every month for 24 months (2 years), and any person living in Russia and receiving at least some money for his work or study can afford to make such payments. You can use the special offer until November 30, 2018 inclusive.

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Still, in a week, which is usually reserved for a review of a top-end smartphone, it is difficult to find out all the strengths and weaknesses of the model. Another thing is to leave the device for a year, find out its pros and cons thoroughly, and then make an informed decision: “Yes, my next phone will be of the same brand” or “No, I will never buy this lomier again!”.

Phone starts with design

For a long time it seemed to me that the days of the wow effect from new phones were somewhere in the distant past, when cellular world Nokia rules, and Symbian was considered the best OS. No, it's true that you can come up with something like that in a rectangle with big screen? Somehow, only Apple managed to differ, and even then from year to year the company repeated itself more and more and surprised less and less.

I would never have thought that Samsung would be able to revive the old feelings of delight from the novelty of the phone. The company, of course, had successful copies good android smartphones, but there was nothing unusual in the appearance of all these Galaxy S - plastic and plastic. Everything has changed since Galaxy release S7, especially with the "eight".

Galaxy S8 looks very cool! In fact, that's what attracted me to him in the first place. The elongated “limitless” display with rounded ends has not yet been repeated by anyone, and even a year after the release, the device still begs for the title of the most beautiful smartphone. And yet - very convenient. With such a diagonal aspect ratio of 18:9 gave an excellent effect in terms of comfort.

True, a year later, an unexpected effect appeared. accustomed to the form Galaxy display S8, standard phones with flat displays began to be perceived as unusual. You take one in your hand and think, wow, how flat! Such a funny addictive effect. However, after a couple of minutes, I already want to return to my favorite proportions and shapes. I am sure that sooner or later all manufacturers will switch to such design solutions. Although look at the iPhone X and the latest Android flagships - they have already followed in the footsteps of Samsung.

And everything would be great with the design and construction of the Galaxy S8, if not for the fingerprint sensor, or rather, its location. Guys, this is a concrete fail. How could it be made so as to actually achieve complete unsuitability in everyday use? I don't know a single person who would get used to unlocking the S8 with a fingerprint without heartache.

The rest of the "advanced" methods, by the way, are also no better. All these face and iris recognitions are, in my opinion, too slow-witted and often mistaken. I had to completely refuse to unlock. Press the button, swipe up - and voila!

As strong as Stallone's biceps. But not eternal, like Jackie Chan's career

For all the time of using the Galaxy S8, the smartphone fell flat on the floor several times. I wore the phone without a case, because I always like to feel the device in my hand the way it was intended by the manufacturer.

For a very long time, the S8 stoically held on - small scratches dotted both windows, back and front. However, it did not reach critical breakdowns. But only until one day the smartphone slipped out of my pocket and slammed its corner onto the asphalt when I got out of the car.

A classic story, once again confirming that the most dangerous place in modern phones is just the corners. If it had been a different, classic device, everything could have cost a chip on the case and a crack above the display. But here, in the literal sense, you have to pay for beauty. The screen's edge-to-edge design results in an increased risk of being left with a broken display.

Usually in such situations, the issue is easily resolved: change the glass - and that's it. With the Galaxy S8, this, of course, also rolls, but it's just too expensive. As I was told, the glass changes along with the matrix only to the original. For everything about everything you will have to pay about 500 rubles. Expensive!

By an effort of will, he abandoned the idea of ​​​​a replacement and continued to use the device “as is”. Fortunately, the drop did not affect the performance in any way, even the sensitivity of the sensor in the broken area was completely preserved.

In general, I was satisfied with the stability of the device to my lifestyle. But the cost of repairs unpleasantly surprised.

Bright, juicy, reddish

Specialized sites sang a lot of odes to the Galaxy S8 display, vying to call it the best among the best. I will not repeat after them, but only describe my impressions.

The Galaxy S8 boasts an ultra-high resolution of 2960×1440 pixels! Never used it. I turned it on a couple of times to feel the change, but in the end I didn’t notice any difference compared to 2220 × 1080. Everything is so very clear, it hurts the eye. By the way, I encountered problems in applications from a “non-standard” aspect ratio just a couple of times, and then only in the very first weeks of using the Galaxy S8. Today, it seems, all developers have learned to adapt their programs for such displays.

In fact, the only major problem in my copy of the phone is the red tint. The crimson tint is especially noticeable on a white background. In general, I had to get used to the fact that in the browser white is actually reddish. At the same time, it also changes the intensity depending on the angle of inclination.

There was no trace of the oleophobic coating in a year

Okay, I'm used to the red tint - Belarusian! The rest of the screen is very pleasant to use. Sometimes too bright and juicy, but this is OLED. And why natural shades on the phone? Tea is not a design tool, and as a user, it's nice to see a palette that is embellished, but emotionally more attractive.

Don't piss me off Bixby

Oh this is another virtual assistant! All you need to know about him is that he is absolutely useless in our area. In fact, there would be nothing terrible in this if Samsung did not plan to allocate an entire hardware button and an additional screen for it.

It is impossible to reassign an action to a key without dancing with a tambourine. Yes, you can't just disable the button. But this is important, given how many times I pressed it instead of the power button.

Perhaps, in the second place among the Samsung Edge panels, which are incomprehensible to me, are the very ones that were invented to somehow fill the rounded ends of the display with functionality. Perhaps there really is some meaning to these retractable gizmos, but I could not find it. Most popular contacts? They are in "Favorites" phone book. Apps in demand? Here they are - right on the desktop and without unnecessary swipes. Screenshot tools? Well, I have no idea who and how often they may need.

Finally, another very controversial software (although rather hardware-software) thing is Always On. Yes, it's very cool that you can glance at the screen at any time and find out, for example, the current time without unlocking the phone. That's just the function I turned off somewhere a month later. Only after that the battery began to suffice me at least for a day.

Clay foot

It turns out that flagships still know how to slow down. An unpleasant discovery, but that's how it is. All the shortcomings of the Galaxy S8 (and there are actually very few of them) can be put up with. But when flagship phone"stuttering" in the interface when the camera turns on for a couple of endless seconds, when the keyboard does not keep up with my fingers ...

Samsung's desire to promote its processors is commendable. It's bad that in terms of performance they fall short of Qualcomm's flagship models. As a result, you have to deal with a top-end smartphone, the performance of which, subjectively, is at an average level.

And it's not even about games - the lack of power is visible in normal everyday work. What can we say, even if the animation of flipping desktops cannot boast of smoothness?

What's next?

The Galaxy S8 is a cool phone that frankly annoys two things: a fingerprint sensor and insufficient performance for a flagship. The first problem is radically solved by the rejection of any kind of identification. But with the second you have to live. At the same time, the smartphone pleases every day with cool pictures, it has a very cool sound (for me, as not the most sophisticated music lover, the bundled AKG headphones are more than enough) and, of course, the design.

Recently released Galaxy S9 - that's what I'm using now. On the one hand, the model is very similar to its predecessor. On the other hand, while it gives a slightly different feeling of use. Yes, Exynos is also here, but so far I have never encountered a lack of power. The display got rid of redness, the fingerprint sensor is finally convenient to use, the batteries with Always On consistently last for a day. The work on the bugs was done perfectly, which is exactly what the S8 should have been. Except that something still needs to be done with Bixby.

However, it is premature to draw any conclusions about the "nine". Let's see what happens in a year. The G8 is good, but, in my opinion, it came out too hastily and a year earlier than it should have been.

The South Korean company assessed the dynamics of sales Samsung smartphone Galaxy S8. The volume of devices sold in the first weekend is more than twice the sales of a smartphone previous generation Galaxy S7. Retail chains confirm the demand for this device.


The number of Galaxy S8 sold over the past weekend (from April 28 to April 30) is 2.1 times higher than the sales of S7, Samsung Electronics told Kommersant. The number of devices sold by the company is not disclosed.

Samsung Galaxy S8 and S8+ smartphones have been sold in Russia since last Friday at a price of 55 thousand rubles. and 60 thousand rubles. respectively. It was possible to leave a pre-order for a smartphone with 100% payment already from March 29. “Demand is good. It seems to me that it sells better than the Galaxy S6. Maybe even twice. The dynamics with the release of the iPhone 7 are similar, ”said Alexander Malis, president of Euroset, to Kommersant. He could not compare the number of Galaxy S7 and S8 sold, because at the time of the start of the Galaxy S7 sales on March 18, 2016, Euroset did not sell Samsung mobile equipment due to a conflict with the manufacturer. Tikhon Smykov, CEO of Inventive Retail Group (among the assets under management of the re:Store network), says that Galaxy S8 sales are growing, also finding it difficult to compare them with the dynamics of S7 sales, since they have a “different sales horizon.” “We have collected quite a lot of prepayments. People were ready, without looking at the smartphone, to make a full prepayment. We see a lot of excitement,” said Mr. Smykov.

Buyers pre-paid for about 30 thousand devices, and taking into account sales on the first weekend in Russia, over 40 thousand S8 and S8 + smartphones can be sold, Alexander Malis estimates. Eldar Murtazin, a leading analyst at Mobile Research Group, believes that 17 thousand smartphones were sold on pre-orders before the weekend, of which 55% are S8 +. From April 28 to April 30, another 15,000 devices were sold, and in retail chains the ratio by model was equal, he continues. “If you look at these three days, then sales are twice as large as S7,” confirms the expert. At the same time, the price of S8 is about 5 thousand higher than the cost of S7, he notes.

Earlier it was reported that the volume of Galaxy S8 pre-orders was higher than expected by many analysts. As reported by Reuters, this indicated that consumers did not seem to be confused by problems with premium Galaxy Note 7 last year. Galaxy Note 7 was announced in August 2016, the company managed to sell 2.5 million devices, but after it became known about cases of overheating and fire of these smartphones, Samsung was forced to recall them. In February 2017, the South Korean government confirmed that battery defects (in particular, poor-quality insulation), as well as software problems, were the cause of the smartphone's fire. The position of the country's authorities coincided with the conclusions of the company itself. Fire reports Galaxy smartphones Note 7 don't scare Galaxy buyers S8 in Russia, says Eldar Murtazin. “The situation with Note 7 did not affect the sales history of S8 in any way,” the expert is sure.

According to a survey by TNS and Ipsos, the global recall of the Note 7 worsened the perception of the Samsung Electronics brand in countries where official sales of the Galaxy Note 7 have already begun - in the US, Canada, Mexico and Australia. And in Russia, brand awareness has grown, and the number of respondents who are proud of owning its devices has also increased, followed from the findings of TNS and Ipsos.