Ideas for the competition in contact. VK prize draw: key rules, features of the holding

Competition is one of the most simple ways draw attention to your project. At the same time, there is no significant difference we are talking about big business or, for example, about the development of a small VKontakte group. The social network VKontakte is the largest in Russia. Through VKontakte communities, you can communicate with customers and like-minded people. It is quite easy to attract new users to communities if you organize a repost contest in it.

Why organize a VKontakte repost contest

A well-organized and conducted honest competition allows you to increase the loyalty of people interested in your activities in the community and attract new people. The repost contest implies that the user will need to complete several simple actions to participate in the draw, for example:

1. Subscribe to the community;
2. Make a repost of a certain entry with information about the contest;
3. Wait for the date of summing up.

It doesn't have to be expensive prizes. To attract a new audience, it is better to hold contests on a regular basis with small gifts than to play an expensive prize once, which will go to one of the participants.

Please note: Choose the right prize for the repost contest on Vkontakte. For example, if you are the owner of a fitness club chain, raffle off free memberships. The prize should be of interest to the audience that is in your group.

How to draw on VKontakte reposts

It is not difficult to hold a VKontakte repost contest, but in order for it to be effective and attract a new audience, it is recommended to follow several important rules:

Remember that when holding a draw on VKontakte reposts, the entry about the contest should not go down in the feed. Be sure to pin it in your community.

How to determine the winner by reposts VKontakte

Since the winners in repost contests are randomly selected among all users who reposted, it is necessary that the results be as "transparent" as possible for all participants. We recommend using app Lucky You! VKontakte, which allows you to determine the winner by reposts.

To use the application, just find it in the list of programs social network. After that, paste the link to the entry with the draw and click "Determine the winner".

Please note: If the conditions of your competition required not only to repost the entry, but also to join the group, you must also insert a link to the group.

The application will automatically determine the winner of the contest at random. What is important, a link to the results of the competition will be generated, which you can add to the post about the results so that the group members do not doubt your honesty and impartiality.

On the brand page on social networks, it will be easy to get new subscribers, increase audience activity and improve sales. It is important to find a format that not only captivates fans and draws their attention to the product or service offered, but is also easy to organize. Of course, you can offer an iPad, get a large number of participants, but it will not bring a noticeable influx of customers who are really interested in your business.

Every day there are more and more services that allow you to easily choose the winner. And where to get ideas that will collect likes and comments? We offer 30 wordings that you can use to run a contest on your social media page.

1. We have almost 40,000 subscribers. Celebrate with us - just like our page! The 100th subscriber will receive a free [NAME OF PRIZE].

2. Leave a comment "Coupon" and get 20% off your next purchase with us. Winner will be randomly selected tomorrow at 5:00pm.

3. We want to get to know you better! Attach a photo of you and yours in the comments best friend to win [NAME OF THE PRIZE]. The winner will be chosen tomorrow at 12:00.

4. Leave a comment below and win a T-shirt! The best ____ is _____. The one with the most likes by 14:00 Moscow time tomorrow will win.

5. Do you know what year [YOUR COMPANY NAME] was founded? The first person to answer correctly will receive [NAME OF THE PRIZE].

6. Come up with new way application of our product in the attached photo. The most resourceful will get it for free! The name of the winner will be announced tomorrow at 14:00.

7. Who is happy about the coming winter? Like and get a chance to win [NAME OF THE PRIZE]. The winner will be announced tomorrow at 13:00 Moscow time.

8. Our 50% Sale Starts Tomorrow! Like and we will pay for your purchase (maximum - $500). The name of the lucky winner will be announced tomorrow at 13:00 Moscow time.

9. We have added a new dish to the menu and we are interested in your opinion! Write in the comments below the picture what ingredient you think it lacks. The winner will be able to enjoy this dish for free for a whole year. We will announce the name of the lucky winner tomorrow at 14:00 Moscow time.

10. How many companies do you think use our [TARIFF NAME] tariff? Write your answer in the comments to the post and become a candidate for a month of using the [TARIFF NAME] tariff for free. The winner will be chosen tomorrow at 13:00.

11. Like if you can't wait for the weekend! The lucky one will take them to [PLACE] for free!

13. Count how many beans are in the jar in the picture. The person with the most accurate answer will receive a year's supply of our beans for free! The name of the winner will be announced tomorrow at 17:00 Moscow time.

14. How much do you love [YOUR COMPANY NAME]? Measure your love in points from 0 to 10+ and write about it in the comments. The most in love will be determined tomorrow at 12:00 Moscow time. We will post their photos on the cover of our page!

16. Yesterday we played a cool concert at [PLACE]. Like if you were with us (or wanted to be there) and win our CD!

17. Are you ready for Halloween? Show off your costume for a chance to win [PRIZE NAME]! The winners will be announced tomorrow at 13:00 Moscow time.

18. What score do you think the Eagles vs Redskins will end up with? The person with the most accurate answer will receive [NAME OF THE PRIZE].

19. What did you want to be when you were a child? Share your dreams and get a chance to win [NAME OF THE PRIZE]. The winner will be announced on Friday [DATE] at 12:00 Moscow time.

20. Click on the photo and press L on your keyboard to win [NAME OF THE PRIZE]! A little hint: L likes;) The 100th person who likes the photo will win.

21. How many cups of coffee do you think is too much? Leave a comment and win a $10 Starbucks gift card to satisfy your coffee craving! You will know the name of the winner tomorrow at 9 am (unless, of course, you have coffee and you have time to wake up;)

22. Show me what you did last weekend? The photo with the most likes will be the cover of our page for the whole week!

23. Now I would like to be in _____ (a place on earth). If you could be anywhere in the world right now, what would you choose? Leave a comment to win our prize! We will choose the lucky winner tomorrow at 18:00 Moscow time.

24. Name who played Darth Vader in the classic Star Wars trilogy and win a Black Lord T-shirt!

25. Which Major League Baseball player holds the record for most home runs? The correct answer will win tickets to the 2013 World Cup! The lucky winner will be named on Wednesday at 17:00 Moscow time.

26. Name your favorite song and artist and win tickets to his performance! The winning comment will be randomly selected tomorrow at 19:00 Moscow time. Do not miss!

27. What dish from our menu could you eat all year long? Share with us and win a gift certificate! The winner will be announced on Wednesday [DATE] at 14:00.

28. What can you do on the beach all day long? The author of the most interesting variant will win tickets to the annual art festival Burning Man 2014! We will find out the name of the most inventive this Friday at 18:00 Moscow time.

29. Name the first astronaut and win a ticket to the space museum! We are waiting for your answers until 17:00 Moscow time [DATE].

30. “Notice! I didn't suggest it." Name who owns the line and the movie in which it sounds. The winner will receive [NAME OF THE PRIZE].

When choosing an idea, remember that contests should be targeted at your potential customers and reflect the specifics of your company. This is the only way you will get a loyal audience that is really interested in your products and services. Organizing contests will show your company from a different, friendly side, which will inspire even more trust and turn subscribers into regular customers.

Every year more and more entrepreneurs look at social networks and create pages (groups) of their business on VKontakte, Facebook and Odnoklassniki, but they immediately stumble upon the problem of a complete lack of an audience.

Leading a group requires effort, and successful - colossal effort. Here you need to create interesting content, communicate with the audience, answer questions and much more, which is sometimes beyond the power of one person. Despite the apparent difficulty in promotion, there is a method that, with an adequate approach, will always attract an audience, albeit a cold one, to the page, and these are contests for groups and pages in social networks. networks.

What contests can be held on VKontakte, Facebook and Odnoklassniki

1) A prize for reposting and joining a group - you don’t even need a special reason here

Everything is simple, you just need to place a brighter picture with a bold inscription “DRAW”, and with a photo of a valuable prize, prescribe the conditions and wait for the addition to the group. However, it was so before, but now there are much more nuances, you can read about them.

If you want something more interesting, then you can pay attention to:

2) Competition for the best photo

The reason can be very different, for example:

“Today is the first day of spring and we are waiting for photos from you with your March cats, the author of the most interesting photo will receive a monthly set of food for his pet.”

The big advantage of this format is unique content, which is voluntarily provided to you by the users themselves.

If the prize is especially valuable, you have an interesting idea and a marketing budget, go ahead:

3) Competition for the best video

IN this format You can implement all sorts of ideas depending on the subject of your page. These can be competitions for the best:

• drawing;
• phototoad;
• under the tree;
• history, etc.

With the right approach, the results can be stunning, but in inept hands and without an audience, everything goes extremely inefficiently.

Global contests are good, but it never hurts to do something interesting in between:

4) Competition for the best comment

Everything is simple here, the main thing is to choose an interesting and preferably thematic picture or phrase and ask your subscribers to leave a funny comment. In some cases, you can do without a prize, many will voluntarily leave a signature without expecting anything in return.

Without any hassle:

5) Prize drawing in honor of 1*** subscriber

Share your joy with your readers and win small prizes to celebrate your round number of followers. This is insanely nice and people who receive such bonuses will definitely tell their friends about their luck.

With special twists:

6) Competition-quiz

Here, a simple question about where penguins live is not enough, you have to break your head. The more interesting and tricky the question, the greater the effect will be achieved. Remember the notorious question about the color of the dress, you can do this, or come up with something unique, the main thing is that it captures your users and makes them rack their brains, otherwise everything is lost.

To promote commercial projects, there are interesting ideas that can solve several problems at once:

7) Competition for the most interesting review

This format is suitable both if you sell goods and if you provide services. Ask subscribers to attach photos and write in detail, and most importantly adequately, about their experience of interacting with the company. Even after the prize is drawn, the reviews will remain and will work for you for a long time.

You can also draw prizes suddenly:

8) Competition for the most activity (likes, reposts, comments)

This format can be organized in two ways:

• a full competition with a description of the conditions
• choosing the most active subscriber all of a sudden

If you want to get a loyal audience, the second option is more interesting. The person who receives such a gift is very likely to tell everyone he knows about his luck, and may even publish a post on his page.

If your goal is to get as much activity as possible in your group, then choose the first option, although there is a risk of seeing a bunch of empty comments like “Great picture” or “Good post”.

Before entering the competition, be sure to read the rules of their conduct. For VKontakte

Every day, tens of thousands of contests are held on the VKontakte social network. Someone gets a huge influx of subscribers and potential profits, and someone gets banned for violating the rules. How to do it so as not to catch a ban and squeeze the maximum benefit from a new audience?

VKontakte has official rules that govern the holding of contests. everything is detailed. Violation of at least one point may result in your group being banned. Moreover, the ban will be eternal and without the possibility of recovery. Usually they ban on the user's complaint to technical support. After checking your contest for compliance with the rules, in case of violation, a ban follows.

Types of VKontakte contests

Competitions can be held in different formats. The most popular and common include:

1. Subscribe + repost

The most common type. The participant is required to subscribe and repost. At the agreed time, the results are summed up using the randomizer application, which selects the winner from all reposted entries.

2. Subscribe + repost + additional condition

similar to the previous one, given type requires one more action. For example, subscribe to another community, a YouTube channel, a Facebook group, etc. Please note that subscribing to more than two communities (the one where the contest is held and one additional one) is prohibited by the VK rules.

3. Contests for activities in the group

Various draws that take into account the activity of users in the group. Who will put more likes, who will write more comments, etc. The scoring system may vary: points can be given for likes, reposts and comments. But the rules say that activity should be limited to the group in which the competition is held.

4. Creative contests

All kinds of competitions with creative tasks. You can come up with any conditions, most importantly, they should not be associated with an increase in VK counters (likes, comments, reposts). The choice of the winner can be left to the discretion of an independent jury or an open vote of subscribers.

5. Competition-lottery

You can arrange a quiz in your group. The number of winners and winning conditions may vary depending on your goal.

6. Buy and participate in the draw

Any of the above types plus an additional condition in the form of a mandatory purchase in the store (and for a certain amount).

7. Mixed type

You can mix conditions from all previous types. The main thing is not to violate the special conditions of a certain type (for example, to increase the VK counters for a creative competition).

Competition goals

As already mentioned, the type of draw is determined by the goal that you are pursuing. There are several such goals:

There are two fundamental rules for the competition. The first is to comply with the official rules, and the second is to ensure maximum transparency of the draw itself. For non-compliance with both, you can catch a ban. If everything is very clear with the first, then we will tell about the second in more detail.

In order to minimize the number of questions and misunderstandings during the competition and claims after, describe the conditions of the competition as clearly and in detail as possible. Listing the conditions and actions required to win is not enough to save you from misunderstanding. So write this in your post:

What you need to do to take part - point out everything that the user needs to do for a possible victory.

What prizes are played - based on the rules, it is impossible to hold a contest without telling in advance about the win. You are obliged from the very beginning to indicate the specific winnings. If there are several prize places, it is necessary to indicate which prize belongs to which place. If the winner is given the opportunity to choose a product or service himself, then this must be indicated. You also need to attach a photo of the prize to the post (and if there are more than ten, then give a link to the catalog).

• When the results are summed up, you clearly need to indicate when the competition will end and the winner will be announced.

“Advice: to get rid of a certain amount of negativity by the date of summing up, specify and exact time when they are brought up.

Who can participate - if you are holding a contest for Muscovites only or only for Russian residents, be sure to indicate this. Otherwise, a user from the Republic of Belarus may become the winner, and you don’t send mail there.

At whose expense the delivery will be - a very ambiguous point. On the one hand, users now have no confidence in drawings in which delivery is made at the expense of the winner (the sad experience of various breds affects), but on the other hand, if everything is honest with you, but the delivery is not free, this must be reflected in the description of the contest. Otherwise, a very unpleasant situation may arise.

“The page must be real” - there are a lot of fake pages and prize accounts in VK created specifically for participating in contests. If you do not want to give a prize to such users (and who wants something?), then reflect this in the conditions. Describe in detail what, in your opinion, is considered a real page: created a certain time ago, the number of real photos and friends, the wall is not spammed with contests. If this is not done, then the real user page can be considered fake and you will start disassembling with VK technical support.

Conditions for claiming a prize - it may happen that the winner is determined, but he does not answer, and you cannot conduct post-competition coverage to prove your integrity. Write down the conditions under which you can pick up the prize and the conditions under which a new winner will be selected if the previous one has not taken his winnings. The main thing is not to overdo it and set gentle conditions. Three or five days to contact the administrators is enough for a hesitant person to pick it up and the audience's interest has not faded yet.

If the enumeration of all the conditions turns out to be large, attach the full list in .doc or .pdf format to the post. In the VK post itself, include only the most important points and supplement them with a mention of the full rules in the document.

Tip: be sure to focus users' attention that the full rules are in the attached document. This is to avoid claims that you change the rules on the go.

How to improve the quality and attractiveness of the competition

To increase the attractiveness of a particular contest and all subsequent ones for your subscribers and for a new audience, you need to follow a few rules:

good decoration

Natural, bright and nice post will attract more attention from the user scrolling through the feed. Use emoji, high-quality photos, competent text. Break the post description into semantic blocks, use bulleted lists and hashtags. The better the post is designed, the more willingly they participate in it.

Tip: try to write such a post so that it is not hidden under a spoiler in the desktop version. Exact algorithm We don't know how the post collapses, so experiment with different numbers of characters and photos. IN mobile version it's unlikely to fit everything, so it's important to check that the most attractive part of the contest was not hidden by a spoiler. Therefore, it is possible to duplicate important information on the attached picture.

Valuable gifts

The more valuable the gift, the more willing to take part in the competition. For a set of disposable razors or a set of stickers, few people will bother. That is why you can find so many draws where I play a cool car or a lot of money as a prize. Most often, this is just a bait to attract a new audience. And after the winner does not receive his prize, the community should be banned.

Not too difficult conditions

Social media users are by nature very lazy. And more various conditions to participate will only scare them away. Reposting and joining a group is easy. Posting a photo on a specific topic is already more difficult. And only the most loyal audience will take part in the creative competition.

Not too strict rules

Don't be too strict. That is, if you want to weed out prize-winning accounts, do not set requirements for the account to have at least 200 friends and 40 real photos or the absence of other contest reposts on the wall (in adequate quantities). So you scare away real users and only take losses.

Don't change the rules on the go

In addition to the obvious negative that will follow after changing any, even the slightest condition, you can attract the attention of technical support, and this already threatens with a ban. You can’t do this, even if you warn about the changes. It is better to think over all the conditions in advance and save yourself from possible problems.

Choose a reliable service to choose a winner

Not every randomizer app can work with big amount participants. Therefore, immediately find a suitable service that does not hang in the middle of the process of determining the lucky one.

Notify the winner

After you have chosen the winner, post a separate post in your community, where you specify the user in the format @id (username):

And here is the result:

By doing so, the user will receive a notification that he was mentioned in the entry, and he will definitely not miss his winnings.

Except new record, write in the comments to the post with the competition that the results have been summed up and you can see them at the link.

Ensure transparency of debriefing

In order not to cause users to doubt your honesty, provide them with evidence. It is better to do this by conducting an online broadcast on special services or using the tools of VK itself. If you can't do that, then at least record yourself picking the winner. Well, or screenshots, however, negative then cannot be avoided. Without clear evidence, you can and will be accused of rigging the results, and the winner was a figurehead. Even a banal monitor recording on camera mobile phone can cut off some of the negativity.

Explain how the jury selects

If you are running an art competition for better photo, video. A poem, etc., then explain in advance how the jury will judge the entries. It is not recommended to conduct an open vote of users, since it is not difficult to buy likes.

Submit your prize promptly

After you have received all the data from the winner, do not hesitate to send him a gift. If you have any unforeseen circumstances that prevent you from sending the prize on time, then contact the winner and explain everything to him so that he does not worry. After sending by mail, be sure to discard the postal ID. Such care will raise sympathy and loyalty to your company.

How to promote contests

To get more coverage and increase quantitative indicators, draws must be actively promoted. You can do this in several ways:

Promotion through aggregator groups

If you enter the query “contests” into the search, then you will get a giant list with all kinds of communities that accumulate various contests. They have a huge audience and reposting your draw to such a group will bring a lot of views and potential participants. Accommodation in them can be both on a paid basis and on a free basis. The only disadvantage of this type of promotion is that these groups are people who are interested in prizes, and not in your products or services. Although a certain percentage may then purchase something from you, do not expect sky-high conversion.

Promotion through seeding in thematic groups

You can buy ads in groups that suit your topic and audience. Advantages this method compared to the previous ones are obvious - you will have greater coverage for the people you need. Advertising can be bought in the format of a repost or a separate entry.

Promotion through third-party resources

Tell about the competition in all sources available to you. If you have a blog, accounts in other social networks, email campaigns, etc., then start promoting it there. Also, arrange with your partners to tell them about your drawing on their sites. The more channels you cover, the more people will learn about the competition.

Activities during and after the competition

After the start of the competition, you need to constantly remind about it (what if someone missed its launch?). Talk about what the winner will get, call for reposts and retell the conditions. Just know the measure and do not spam the feed to your subscribers.

After the competition is over and the winner has received their prize, ask them to take a photo with them if possible. Then post these photos in a separate post in your community. This will serve as proof of your honesty and will prove to the participants of future contests their veracity.

Tip: photos of all winners can be collected in a separate album. This will serve as a good reputation bonus for you.

In addition, be sure to save and upload to the group all live videos with the selection of the winner. And do not delete entries that relate to contests. This will demonstrate your honesty to future participants.

Working off the negative

People really do not like to lose, and in any case, after drawing the prize, a negative will appear in your direction. They will look for reasons to complain about you to technical support. If you do everything correctly and according to the official rules for holding contests, then the support service will not be able to get to the bottom of you. But the negative of users in any case will have to be worked out. Politely respond to all negative reviews and comments, prove your case with facts and evidence. And use humor - it works better than any arguments.

Finally

VKontakte contests are a fairly effective tool to increase the number of subscribers, increase your brand awareness, get a database of potential customers and convert subscribers into leads. But they must be carried out with caution and carefully monitor each stage. Before launching a contest in your group, re-read

Moderators who are just gaining experience in leading and managing publics should be more active in their imagination. This is especially true for the question of how to create a contest in the Vkontakte group. Modern features of the social network allow you to come up with a lot of interesting pranks, the format of which is limited to only a few simple rules:

• mass mailings on behalf of the community are not allowed;
• commercial and political advertising is prohibited;
• compliance with the laws of your country is required;
• insults and humiliations of any type and kind are not allowed.

Those wishing to make their own draw will have to follow a simple procedure:

1. choose the idea and format of the competition;
2. pick up a picture and process it in any editor, including the built-in VK editor;
3. determine the exact rules of the competition and the procedure for determining the winners;
4. decide on prizes and incentive gifts;
5. create an entry for home page public (it is desirable to fix it at the top);
6. wait for the specified period;
7. choose the lucky person to whom the reward will go.

Having decided how to create a draw in the Vkontakte group, you should pay attention to the types of draws:

• for reposts;
• for likes;
• for comments;
• for activity;
• for a photo (as a reward, you can put it on a community avatar);
• for drawing;
• other creative tasks.

The winners of assignments that are related to creativity are usually determined by the voting of subscribers. In other cases, you need to use third party programs and applications, so they should focus a little more attention.

How to make a contest in the Vkontakte group for a repost?

The procedure for drawing for reposts in general terms does not differ from that described above. The only nuance that you need to pay attention to is the need to use third-party programs to select the winners. Best known for:

1. Number generator;
2. Selector;
3. Competitionzilla;
4. Lucky You;
5. RandomApp.

The principle of operation of each specified application is extremely similar. The moderator will need to enter a link to the entry with a message about the draw in a special field and start the process of choosing the winner. The program will randomly select several or one subscriber (depending on the desire of the organizers) from among those who reposted the post. After that, it remains to announce the names of the lucky ones on the community wall.

Comments

Those who are thinking about how to create a raffle in the VK group for the most active commentator who leaves the most feedback and messages under posts will not face insurmountable difficulties. The principle of operation in this case will remain unchanged, but in order to add interactivity and visibility to the process, you can install a dynamic cover instead of the traditional avatar. Some services automatically display the name of the person who made the most comments in the community header. As a result, visitors will be able to constantly monitor the performance of the leader and will receive additional motivation to be more active. Namely, this is the main goal of such an event for moderators and owners of publics.

Like

The organizers of like contests will not face surprises either. The moderator will need to select the appropriate application and enter a link to the contest entry in the appropriate field. Great solution will be shooting the selection of winners. This will avoid suspicions of rigging the results and make the entire procedure extremely transparent and understandable to subscribers. The final step will be the publication of the results and the publication of the video, if it was filmed. After that, it remains to contact the winning person and get his contacts in order to transfer the prize. Or, if the winner does not respond, re-select the lucky one.

For the most active

The most interesting thing is to conduct competitions between subscribers, in which the most active user will be the best. Likes, comments and reposts at the same time count as activity. Such a scale adds its own features to the process of calculating the winner. Unlike the previous options, when you had to specify a link to a post, now you need to add a link to the community to the program and specify the time range during which the calculation is made and statistics are kept. Additionally, you will have to make the group public so that the application has access to the information required for summarizing. The rest of the procedure will remain unchanged.