How to advertise an app on the play store. Promotion on Google Play for free

01.

Informing users about product creation

Obviously, the more users who know about the release of a certain application and expect it, the higher the number of downloads will be, especially in the early days. It is recommended to start informing at the stage of creating applications. For example, this can be done in the form of free testing, which at the same time will help improve the program, detect bugs and glitches in it, and take into account the opinion of the audience. To make testing as effective as possible, you can use various commercial methods, for example, drawing prizes or opening access to paid features for active participants in the future. Informing is also carried out in the form of announcements, news, viral advertising, etc.

02.

Creation of an online representation

We trust more what we are familiar with, about what we have information. The presence of trust helps to increase the number of downloads, improve user loyalty to the application. Creating an online presence will also help to inform the maximum number of users about the release or availability of the application. The format directly depends on the subject of the program and features target audience. For example, for games, you can create a target group in social network. And an application for simplifying purchases in a certain online store can be described on the same site, posting screenshots and a manual.

03.

Providing full information about the application in the store

Adding an application to Google Play through a developer account. At the same time, it is important to provide users full information about the program by filling in all the required fields. To help consumers find your product on the Google Play Store, follow these guidelines:

• the title should contain not only the name, but also a brief description of the application, contain keywords, and at the same time fit into the allocated 30 characters;
• detailed description, which has a limit of 4000 characters, should be made for people and at the same time optimized for relevant key phrases. But no overspam: Google Play recommends no more than 5 occurrences of the main keys. In general, the description text should be structured (have lists), contain useful information for users (for example, about the benefits of the application, its functionality, etc.);
• The promo video of the program will help users get to know it better. Such materials can be created independently or ordered from professionals;
• application screenshots, as well as promotional videos, help to visually demonstrate the capabilities of your product;
• an attractive icon distinguishes the application from the list of other programs, because they are always greeted “by clothes”.

The list of fields that you need to fill out when adding an application may vary depending on the store. It is important to enter high-quality relevant information for all proposed positions. This will help the store's algorithms to find your app and provide links to it to users who perform topical searches.

04.

After the release of the application, news support should be provided: tell about the event on thematic sites, forums or groups, publish press releases. It is also useful to make objective reviews and publish them on independent resources. It is important that the information in such articles is true. It is desirable to include in the texts screenshots, download links, basic information about the developers, and other information that will help users understand what the product is and what benefits its installation will give them. A selection of such publications can be presented on your corporate website and/or page on a social network.

05.

Socialization

06.

Applying Other Promotion Methods

Other methods are also actively used to popularize the application, for example contextual advertising, e-mail or SMS mailings, adding to program exchange directories, etc. You can also use non-advertising methods that will help make the product more attractive to users: minimizing the size of the installer, the ability to free installation and so on. The main thing is that the chosen methods correspond to the characteristics of the target audience, which, in turn, is often determined by the subject of the application.

Single Page Content:

App Promotion

We don’t allow apps that directly or indirectly engage in or benefit from promotion practices that are deceptive or harmful to users or the developer ecosystem. This includes apps that engage in the following behavior:

• Using deceptive ads on websites, apps, or other properties, including notifications that are similar to system notifications and alerts.
• Promotion or installation tactics that redirect users to Google Play or download apps without informed user action.
• Unsolicited promotion via SMS services.

It is your responsibility to ensure that any ad networks or affiliates associated with your app comply with these policies and do not employ any prohibited promotion practices.

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metadata

We don't allow apps with misleading, irrelevant, excessive, or inappropriate metadata, including but not limited to the app's description, developer name, title, icon, screenshots, and promotional images. We also don't allow user testimonials in the app's description.

Here are some examples of inappropriate text, images, or videos within your listing:

• Imagery or videos with sexually suggestive content. Avoid suggestive imagery containing breasts, buttocks, genitalia, or other fetishized anatomy or content, whether illustrated or real.
• Language inappropriate for a general audience. Avoid profane and vulgar language in your app listing. If it is a critical element of your app, you must censor its presentation within the store listing.
• Graphic violence prominently depicted in app icons, promotional images, or videos.
• Depictions of the illicit usage of drugs. Even EDSA (Educational, Documentary, Scientific, or Artistic) content must be suitable for all audiences within the store listing.

Here are a few best practices:

• Highlight what "s great about your app. Share interesting and exciting facts about your app to help users understand what makes your app special.
• Make sure that your app's title and description accurately describe your app's functionality.
• Avoid using repetitive or unrelated keywords or references.
• Keep your app's description succinct and straightforward. Shorter descriptions tend to result in a better user experience, especially on devices with smaller displays. Excessive length, detail, or repetition can result in a violation of this policy.
• Remember that your listing should be suitable for a general audience. Avoid using inappropriate text, images or videos in your listing.

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User Ratings, Reviews, and Installs

Developers must not attempt to manipulate the placement of any apps in Google Play. This includes, but is not limited to, inflating product ratings, reviews, or install counts by illegitimate means, such as fraudulent or incentivized installs, reviews and ratings.

Here are some examples of common violations:

Ratings and reviews are benchmarks of app quality. Users depend on them to be authentic and relevant. Here are some best practices when responding to user reviews:

• Keep your reply focused on the issues raised in the user's comments and don't ask for a higher rating.
• Include references to helpful resources such as a support address or FAQ page.

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Content Ratings

Our content rating system includes official ratings from the International Age Rating Coalition (IARC) and is designed to help developers communicate locally relevant content ratings to users.

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How content ratings are used

Content ratings are used to inform consumers, especially parents, of potentially objectionable content that exists within an app. They also help filter or block your content in certain territories or to specific users where required by law, and determine your app’s eligibility for special developer programs.

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How content ratings are assigned

To receive a content rating, you must fill out a rating questionnaire on the Play Console that asks about the nature of your apps’ content. Your app will be assigned a content rating from multiple rating authorities based on your questionnaire responses. Misrepresentation of your app’s content may result in removal or suspension, so it is important to provide accurate responses to the content rating questionnaire.

To prevent your app from being listed as “Unrated”, you must complete the content rating questionnaire for each new app submitted to the Play Console, as well as for all existing apps that are active on Google Play. Apps without a content rating will be removed from the Play Store.

If you make changes to your app content or features that affect the responses to the rating questionnaire, you must submit a new content rating questionnaire in the Play Console.

Visit the Help Center to find more information on the different rating authorities and how to complete the content rating questionnaire.

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Rating appeals

If you do not agree with the rating assigned to your app, you can appeal directly to the IARC rating authority using the link provided in your certificate email.

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If you already have mobile app on Google Play, but it seems unfair to you that users prefer to bypass it, then this article will tell you how you can promote your application on Google Play for free.

I have been developing and promoting my own applications for over 4 years. During this time I was able to create more than 50 applications. And the first 20 of them had to be promoted on Google Play for free, because at that point in time there was only enough money to maintain the pants, and at some point I even had to sell the telescope so that, God forbid, I didn’t get a job. So, if you haven't changed your mind yet, here are 7 essential tips on how free promotion on Google Play works.

1. The name is the key to successful promotion.

This one is almost the most important in promotion on Google Play. It is very important to choose the right keyword, because. it has the most weight when indexing your application. The title must contain the main keyword. The main keyword is a word that can describe your application, and at the same time it should be entered frequently in search. The title may contain several keywords, but this is not always a good thing.

The name of the application is limited to 60 characters, and if you do not have enough characters, then the name can be moved to an icon.

Other trademarks and brands may not be used. But in most cases, after the prepositions - "for, in, from" you can use the names of popular applications. Usage famous brands helps in promotion, but this must be done carefully so as not to get the application blocked.

2. Special description, affects promotion on Google Play

WITH brief description everything is simple. In it you need to specify the main features of your application. But with the main description you have to sweat.

In Google Play, unlike the Appstore, there are no tags. Therefore, keywords must be inserted into the description itself, and it is desirable to do this without the reader noticing. To rank higher in the search, the main keyword must be repeated in the description at least 7 times. It can be used in different variations.

You also need to add additional keywords for which users can search for the application.

It is very important not to overdo it with keywords to avoid blocking. Applications are often blocked when there are listings like this in the description - “There are jokes in our application: about Vovochka, about Stirlitz, about Vasily Ivanych, about Cheburashka, etc.”

Popular keywords are easy to find. To do this, just start typing the words in the search with which your application is associated. And Google Play will start offering the most popular options.

3. Bright icon in Google Play

Draw a bright icon. The opinion that the icon should reflect the essence of the application is wrong. The main thing is to stand out with your icon against the background of others and create the impression of a modern and high-quality application.

4. Bright and modern screenshots.

Application screenshots should be approached with special attention. You need to understand that most users will not carefully read your description. And the decision to download your application or not will be based on the screenshots. Therefore, it is important to set the most informative screens, looking at which, it will be clear what task your application solves.

5. Developer name on Google Play as a keyword

Few people know, but the “Name of the developer” item has a fairly high weight. It appears right below the app name, so this is additional opportunity convince the user that this is what he needs. In it, you can once again specify the main keyword or add a new one.

6. YouTube videos as free advertising

Having a video is not mandatory on a Google Play page, but if done right, it can promote you for free on YouTube. To do this, you need to create a video in which you can clearly show the advantages of your application. When uploading to YouTube, you need to name this video with a high-frequency keyword, it is not necessary that the name of the video be the same as the name of the application. Add a link to the app in the description of the video. In the Google Play Developer Console, respectively, add a link to the video. Now your video will advertise the application for free and bring new users, and in return with Google Pages Play will be considered views on YouTube, thereby raising the rating of the video. In my practice, the video gained more than 100 thousand views.

7. Checking the quality of promotion

Do not take it as advertising, but the quality of the ongoing promotion can be determined for free on our promotion service upmob.ru in the "ASO analysis" section. Here you can see how positions changed by requests during the week.

Conclusion.

In this article, we got acquainted with setting up a page on Google Play. The data was based on our app, which was promoted using only free funds. But this kind of progress is very slow. You can wait up to a year for the result. If you want a quick result, then you need to use our Upmob motivated traffic service.

In the next lesson, I will tell you what features you need to add to the application for faster free promotion on Google Play.

With a request to give them advice on promotion. The main functionality is a cryptocurrency price tracker, trading indicators (for making profitable deals) and sorting coins by price, volume, capitalization. Painted all the pros and cons. Read and learn from the experiences of others!

Everything is traditional: first, the developer (Dmitry Motorin) talks about his application, and then we take the floor. Go!

Application monetization model

The application is monetized through subscriptions to advanced functionality, namely, signals about the best time to buy cryptocurrency.

Google Play promotion strategy

The promotion strategy was based on bringing relevant keywords to the top. Unfortunately, it did not give results - either the words were chosen incorrectly, or insufficiently high positions were achieved. But in this moment traffic is only 20 installs per day.

Keys that were promoted

The promotion was based on keywords related to cryptocurrency: “buy bitcoin”, “blockfolio”, “crypto signals”.

Traffic Sources / Issues

All organics currently from Google Play.Very low traffic. Even in better times it was not possible to cross the ceiling of 1k installs per day, and now they have generally fallen almost to zero.

Ksenia Byrn, Head of Marketing and PR PushApp

I will focus on two points that stand out. The first is safety. When we are talking about financial applications, this is the main thing that excites users. Especially considering that in the application you can receive alerts and make trades at the most favorable moments. If everything is normal with data security, it is worth declaring it somehow. In the text of the description and on the screenshots (mandatory). If not, then you have work to do.

Now about the second important point. Website. The landing page that the link from the application page now leads to is not ready. Showing users a draft of the designer is not the best solution. Meanwhile, the site also helps to rise in the search for the store. Google Play tightens the keys also with landing page. Therefore, the site definitely needs to be completed. How else does it help in promotion? . This is the minimum program.

Nikita Starozhilov, ASO Specialist

Icon

The icon is original, but not obvious. According to it, it should immediately be clear that we are talking about cryptocurrency and analytics. This one is not clear. Of course, the icons with the bitcoin sign are already boring too. However, the picture should convey the essence. You have about a second (even less) to attract a user. He will not understand what you wanted to say. In a row similar applications the icon is also not highlighted, it is easy to scroll through. Perhaps you should not change the business style, but you can make the icon clearer and more contrasting.

Screenshots

The video at the beginning is very good. I'm not afraid to assume that it is it that brings the installs. It just needs to be localized. An ordinary Russian-speaking user will immediately think that inside the application is also in English. If everything is complicated and incomprehensible, why download?
The screens themselves are classic, in a business style. It's not bad. But you can, of course, make it more interesting. For example, rotate the phone or draw in 3D.

Definitely need to work on the text on the screenshots. It doesn't read well. The font should be more legible. It needs to be contrasted. In the search and on the page, it is not very noticeable. But he can convert well.

Text optimization on Google Play

Although the positions are not high, the application is indexed in many places. Probably text optimization was done. As for the description itself, there is almost nothing to complain about. Even stars were used. That's right: the more structured the text, the better. You can, of course, still "play" with headings, bold or italic.

More keys could pull up from the reviews. By the way, it's good that you answer users' questions. This inspires more trust and loyalty.

How to increase application traffic?

In general, the intention (promotion to the TOP for key queries) was correct. Another thing is the wrong selection of keys. These are clearly not the most relevant queries. Offhand, used“buy bitcoin” is much less effective than just “bitcoin”. Therefore, first you need to explore semantic core and identify high frequency and low frequency requests. It is also important to have good traffic. Good for retention positions. This is when users do not delete your application immediately, but go into it for several days. That is, they mimic organic matter. In fact, the script is perfected - you go to the TOP for some request (or several, it’s more effective, but depends on the budget), become noticeable, collect organics, strengthen your position in the future.

Check list

• Work on data security (an important element of financial applications; emphasize).
• Finish the site (optimize from the point of view of SEO, so that the keys are pulled up).
• Make the icon simpler (so that it is easy to read and stand out from other applications in the category).
• Localize video.
• Refine the screenshots (at least change the font, make it more readable and contrast; as a maximum, make the graphics more interesting).
• Find relevant keywords to advance to the TOP and collect organics.

P.S.

If you need help with promotion - contact us, we are nearby. Just write to .

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How to promote bitcoin applications?

5 (100%) 1 vote

Dear friends, in today's post I will share with you the fruits of my many months of work and talk about how I promoted android application on Google Play (formerly Android Market).

First, a little introduction 🙂. Anything can be promoted. For example, my first experience in promotion was not at all in the field of website promotion. *whispers: it's time to tell the terrible truth 😉 *

Back in 2002, when the old Globator lived in sunny Florida, he experienced a lack of communication with girls. In America, this is a big problem, and I often went to dating sites, since I liked girls from the former USSR most of all, and there were practically no such girls in my area.

I even found what that site looked like in 2002, you can take a look.

I wanted my profile to be on top positions rating. I put a plus on my profile and began to think about what else could be done. I didn't want to make clone accounts.

I found out that after 4 hours you can put a plus on your profile again. I started voting every 4 hours. The questionnaire got into the top 50. At this time, my friend BCool and I bought new computer. I found that my votes from the second computer are also taken into account. I began to vote from two computers every 4 hours.

At night, of course, I slept 😉 . Do not think that I was blown away on this basis, it was just a sporting interest 🙂 .

When I was in the top 20, I received an angry letter from a competitor who was also promoting his profile and was extremely dissatisfied with the growth of mine. The essence of the letter was this - he is still cooler, I can’t get through and now he will put the lowest mark on my profile so that I can’t succeed.

This piqued my interest even more. When you compete with someone, it's even more interesting. I asked several of my friends to put pluses on my profile at least once a day. I did not begin to minus the competitor, as I was sure that I could defeat him without it.

As a result, my profile took first place in the rating for several days in a row, and I was very pleased 😉 .

In short, the old Globator started with such a primitive 😉 . And now let's move on to serious things and put the jokes aside 🙂 .

🔥 By the way! I released a paid course on promoting English-language sites. If you are interested, you can apply for an early list through this form to be the first to know when the course is released and receive a special discount.

An important point - you can set up targeting to offer the installation of the application only to those users who may be potentially interested in it.

What I also liked about this service is that the number and dynamics of application downloads can be conveniently viewed in the panel of this service (data is taken from Google Play).

Android User Forums

Naturally, buying ads to promote the application is good, but you also need to use free methods. Paid - they are only to enhance the effect, the main role in the promotion of applications on Android should be played by free methods.

The old SEO rule says: “Look for fish where they are found” 🙂 . I decided to use it and created topics with a description of the application on popular English-speaking Android forums. Ultimately, this allowed to increase the number of downloads of the application I was promoting.

In my opinion, the number of downloads is another key point in ranking apps on Google Play.