Promotion of mobile applications for Android. Promotion on Google Play for free Advertising of the app on google play

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VP, Digital Marketing, SEGA Networks

Promoting apps on Google Play is often a strategic task for developers and publishers. Promotion of a mobile application in the TOP Play market forms a powerful influx of new users, some of which can easily be converted into loyal users and make a profit.

Methods for promoting applications in the TOP of Google Play

Promotion of an Android application in the TOP Google Play Market consists of two main parts: Internal optimization and External optimization.

Search engine optimization for app promotion on Google Play

ASO app optimization ( App Store Optimization) consists in the competent selection of keywords by which users can find your mobile application - these words are used both in the name of the application (maximum 30 characters) and in its description (maximum 4,000 characters). In addition to keywords and phrases, a significant role in internal optimization is played by the brightness and attractiveness of the application icon - the more interesting it is, the large quantity users will install it. Equally important is the availability of high-quality and interesting presentation shots and videos of the application. All of the above applies not only to the ASO Play Market, but also to the promotion of applications in the App Store.

The promotion of Android applications is also possible with the help of search advertising in the shop Apps Play market. Setting up this kind of promotion through Google AdWords is as simple as possible, however, in order to track its effectiveness, you will need the knowledge and skills of an experienced mobile analyst.

External optimization for Android app promotion

External optimization of applications for devices with Android OS includes work with the following factors:

• Number of installations;
• Download dynamics;
• Number of deletions;
• The number of ratings left by users;
• Average rating;
• Mentions and links to third-party resources;
• And etc.

Mobile advertising

Properly configured mobile advertising is fully capable of influencing the entry of an application into the TOP of the Google Play Market. The experience and knowledge gained by the specialists of our agency allow us to accurately and accurately influence each ranking factor, consistently and continuously improving the quality of an advertising campaign. At Qmobi, we target and optimize with high quality advertising campaigns using only proven traffic sources and reliable analytics tools. No incent and bots! We have a transparent and flexible pricing system: the cost of Android app promotion depends on the payment model you choose.

In addition, in our arsenal:

• Experienced traffic buyers
• A/B split testing
• Smart Retargeting
• Deep link technology
• Clearly agreed upon performance indicators (KPIs)
• Own developments

Agency mobile traffic Qmobi offers its clients effective promotion solutions mobile applications on Android in the TOP of Google Play. The cost of promoting a mobile application in the Play Market in our agency is determined immediately after your request.

If you want to promote your application on Google Play, Qmobi mobile advertising agency will be happy to help you with this. Just leave your request and we will contact you.

Order app promotion

On February 26, it became known that Google launched testing of the advertising platform in the store Google Apps play. The company announced this on the official blog.

At first, advertising on Google Play will only be available to advertisers who are already advertising on Google.com. Advertisements will be displayed as a result of a search for a particular query - that is, the user will not see pop-up notifications from applications that do not match the subject of the search query.

The advertiser has the right to choose which search terms target your ads - for example, "hotel search" or "coupons". Ads will appear in the top lines of search results for specified request. The description of the application promoted by the advertiser will look no different from the others - except for the presence of a small "Ad" icon under the name.

The Google Play Store now hosts more than a million apps, the company says, and Android developer revenue reached $7 billion in 2014. iOS developers made $10 billion in 2014, but TechCrunch believes Google could soon close the gap.

According to Google, the innovation will allow new players in mobile world and small development teams to compete for the attention of users by moving their application into the “visibility zone”, where large and already established studios usually fall.

It is not yet clear how long the functionality will be in the testing phase. Google doesn't even reveal its plans to launch an open beta (and doesn't say if it will launch at all) and doesn't share the number of advertisers participating in the closed pilot.

There is no such platform yet at the main Google competitor- Apple (the company recently relaunched iAd, but it only allows you to embed ads in applications), like no other company. Google movement in the direction of mobile advertising in the app store is naturally associated with the refusal of the main part of the Android audience from browsers - according to the research company Flurry, Android smartphone users in 2014 spent only 14% of the entire time using the phone in a web browser. In 2013, the same figure was 20%.

Many technology companies (such as Facebook, Yahoo, and Twitter) are already building hints into their apps to help the user find other apps from the developer.

Apple has already tested this functionality in the App Store, albeit to promote its own products. For example, for the query “music”, the top of the search results was displayed iTunes app Radio, and on request "maps" - Apple's own mapping service.

Some components

Since the company is still testing new functionality, only a small number of users will see the ad at first. Ads will appear last Google versions Play for smartphones - not for tablets, not for desktops, not for others Google devices is not yet going to present its platform.

Another important aspect is that only invited advertisers from among those who are already promoting their products and services in the Google.com search results will be able to participate in testing. They will not need to pay for ads, because the pilot version of the new functionality needs to be finalized, and Google would like feedback from advertisers on a number of issues: including the quality of the search results, the recommended number of ads in one search, work keywords and the influence of advertising on the algorithm for compiling top charts, and so on.

Especially close attention, as noted by TechCrunch, requires the last aspect - changing the algorithms for compiling top charts. Advertisement can significantly increase the number of downloads of the application - this must be taken into account and it is necessary to determine what caused the sudden jump in the number of downloads - increased user interest or paid promotion of the program.

Other Google announcements

On February 26, Google announced two more major innovations. One of them was a package of applications and tools Android for Work, which allows owners of smartphones and tablets based on the operating Android systems separate the applications they use in their professional activities from their personal ones.

At Android help for Work, the owner of an Android device will be able, for example, to separate contacts into work and personal and move work contacts to a separate Work Contacts application. The same functionality is implemented for a number of other applications - including calendar, notes, mail, Google browser Chrome and Google Docs.

Dear friends, in today's post I will share with you the fruits of my many months of work and talk about how I promoted android application on Google Play (formerly Android Market).

First, a little introduction 🙂. Anything can be promoted. For example, my first experience in promotion was not at all in the field of website promotion. *whispers: it's time to tell the terrible truth 😉 *

Back in 2002, when the old Globator lived in sunny Florida, he experienced a lack of communication with girls. In America, this is a big problem, and I often went to dating sites, since I liked girls from the former USSR most of all, and there were practically no such girls in my area.

I even found what that site looked like in 2002, you can take a look.

I wanted my profile to be on top positions rating. I put a plus on my profile and began to think about what else could be done. I didn't want to make clone accounts.

I found out that after 4 hours you can put a plus on your profile again. I started voting every 4 hours. The questionnaire got into the top 50. At this time, my friend BCool and I bought new computer. I found that my votes from the second computer are also taken into account. I began to vote from two computers every 4 hours.

At night, of course, I slept 😉 . Do not think that I was blown away on this basis, it was just a sporting interest 🙂 .

When I was in the top 20, I received an angry letter from a competitor who was also promoting his profile and was extremely dissatisfied with the growth of mine. The essence of the letter was this - he is still cooler, I can’t get through and now he will put the lowest mark on my profile so that I can’t succeed.

This piqued my interest even more. When you compete with someone, it's even more interesting. I asked several of my friends to put pluses on my profile at least once a day. I did not begin to minus the competitor, as I was sure that I could defeat him without it.

As a result, my profile took first place in the rating for several days in a row, and I was very pleased 😉 .

In short, the old Globator started with such a primitive 😉 . And now let's move on to serious things and put the jokes aside 🙂 .

An important point - you can set up targeting to offer the installation of the application only to those users who may be potentially interested in it.

What I also liked about this service is that the number and dynamics of application downloads can be conveniently viewed in the panel of this service (data is taken from Google Play).

Android User Forums

Naturally, buying ads to promote the application is good, but you also need to use free methods. Paid - they are only to enhance the effect, the main role in the promotion of applications on Android should be played by free methods.

The old SEO rule says: “Look for fish where they are found” 🙂 . I decided to use it and created topics with a description of the application on popular English-speaking Android forums. Ultimately, this allowed to increase the number of downloads of the application I was promoting.

In my opinion, the number of downloads is another key point in ranking apps on Google Play.