Zen personal. Yandex.Zen news feed: setup instructions
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Hello! Every year, Yandex browser is becoming more and more popular - in 2017 it entered the top four most popular in Russia, losing only to such giants as Chrome, Opera and Mozilla Firefox. Almost all people who choose this browser actively use the add-on. You can install Yandex Zen together with a browser from Yandex, you can also add the service to your favorite browser, Google Chrome, Mozilla, if you like the service.
Those who do not use it, as a rule, simply do not know about its existence or simply do not exist in the browser. desired service, we will eliminate this shortcoming with you now.
In this note, I want to tell you about what kind of animal this is, and what it is for. How to properly set up and use it. It's just that many are trying, which tries to keep the user up to date with the latest news and interests.
What is Yandex Zen
First, let's figure out what Yandex Zen is. This is a special browser add-on that displays all the news, as well as other information that can interest the user, tries to display information on the interests of everyone. When working, a special algorithm is used that analyzes a person’s requests in order to give him fresh recommendations, news and interesting articles on the Internet in a timely manner.
It is important that Zen tape is very flexible. It analyzes all requests in Yandex, keeps track of topics that the computer owner has recently been interested in, displays information from safe sites and removes duplicate data to save your precious time.
Zen Yandex is as simple as possible to use on a computer and laptops. The feed displays useful sites, and the user just needs to scroll through it, choosing recommendations that seem interesting to him. One click with the mouse or touchpad is enough to open full version for reading.
Install Yandex Zen on a computer and configure
If you are using the latest version of the Yandex browser, then you don’t have to download anything - the add-on is already sewn in, just enter the settings and activate the function. But users who do not follow updates will have to install Yandex Zen manually. Fortunately, doing this is as easy and simple as possible - even a beginner will figure out how to install Zen in Yandex browser.
Check the relevance of the Yandex browser version, you need to go Menu - Advanced - About browser, ideally you should have a message − You are using current version Yandex.Browser.
Downloading the Zen add-on is as easy as possible. In order not to explore the site with Yandex add-ons, just follow the link below to the Yandex site, and click Download Yandex.Browser. Then it is enough to follow the instructions, agree to the terms and so on. After a few minutes, the add-on will be installed with the browser.
Now you need to figure out how to set up Yandex Zen. The setup is not complicated at all, it is more like watching the news. As you scroll through the news feed, rate them according to their usefulness. If you like something - click the "like" icon, if you don't like it - "dislike". A smart program remembers everything, after which it will issue exactly those recommendations that will be of interest to you.
Do you like political news, data about fishing and cooking? Do not hesitate - after a week of use, the entire tape will be clogged with just such data. Gen's carefully calibrated algorithm selects the user's personal preferences, removing everything that will not be interesting to him.
If necessary, Yandex Zen is easy to disable. Click the button Menu - Settings, top right (three horizontal stripes)
In the column "Settings appearance"Select the line" Show in a new Zen tab "and configure the browser by unchecking it. The newsfeed will no longer be displayed.
Was it uncomfortable without the tape? You just need to go to the same menu and enable the add-on.
How to Install Zen in Google Chrome
In order to install Yandex Zen on a computer, or rather in the Google Chrome browser, you need to download such a thing from the chrome extension store - Visual bookmarks from Yandex. All this is necessary because these same tabs work in conjunction with Zen. Let's take a closer look at how this can be done.
First way. Extension for Google Chrome can be installed directly from the Yandex website.
Click on the button Install — Install extension. Ready. open new tab and enjoy.
The second way. Come in Menu - Settings - Extensions, scroll down to the bottom of the page, and select More extensions.
We get to the Chrome Web Store, in the search bar, which is located at the top left, type Visual bookmarks, and press Enter (Enter), on the right you will see the search results, the very extension that we need. Click Install, Confirm - Install extension in a popup window.
Ready. It is not necessary to restart the browser, just open a new tab and you will see our visual tabs and at the bottom of our favorite Yandex Zen. can be used)
How to install Zen in Mozilla Firefox
Now let's figure out how to install Yandex Zen in Mozilla. In fact, here you also need to install an add-on for chrome. Let me show you how to do it. In this case, we will immediately download Yandex Zen plus visual tabs from the official website.
Open a new tab, where you will see our Zen under the scoreboard with links. Actually we use.
How to install Yandex Zen on Android
Many Internet users today prefer to access the World Wide Web using a tablet or working on a phone. So, it will be useful to tell you how the add-on is installed on Android.
However, everything is done exactly the same here - you can install the add-on separately, or you can install it together with the Yandex browser. You can also update your Yandex.Browser to the latest version - the add-on will be downloaded along with the update.
On a tablet and phone in Yandex Zen, setting up a feed is as easy as on a computer - Evaluate the news on a scale of "like" - "dislike" and enjoy the freshest, most interesting news, tips, recipes.
Enabling and disabling the news feed is performed in the same way as on a computer, so even an inexperienced user should not have problems here.
Possible problems in the work of Zen and their solution
The most common problem that occurs when using Yandex Zen is that it does not work.
First of all, check the settings - go to the window, as described above, and check if the box "Show in a new Zen tab" is checked. If not, install it and restart your browser.
If the checkbox is checked, but there is no ribbon, check if you are using latest version browser. And it's best to reinstall the browser altogether by downloading the latest version from the official site. Go to the settings menu, select the item Advanced - About the browser.
If there is a button here Update - feel free to click it. We download a free update (the user just needs to wait), after which we enjoy the news feed, not forgetting to enable it in the settings.
Another common mistake - the feed gives the wrong news. You click on the headings you are interested in, and as a result you get a vinaigrette of topics that are interesting and not interesting to you. This almost always happens when Yandex Zen is installed for only a few hours or days. This is where patience will have to be shown. It will take the program several days to analyze your requests - based on a dozen likes and dislikes, it is difficult to compile a complete user profile. But after working for a week, you will find that uninteresting recommendations have disappeared, giving way to those that you are interested in reading.
Do not rush to remove or disable Zen from the browser, give it a chance, it will collect statistics of your interests and display your personal recommendations.
Summing up
Now you know how to update Yandex Browser, install a useful Zen add-on and configure it. This means that you get a great opportunity to read articles that arouse your interest without spending too much time searching for them on the Internet. All in one place.
Yandex Zen is a personal feed of publications in the Yandex browser, as well as in the phone application. Zen understands what you might like based on your interests, Zen is looking for new topics. Zen is tailored to your interests, so the more you read and respond to posts, the more it gets to know you and your preferences.
To add a source to the list of interesting ones:
Log in using your Yandex account.
At the bottom of the page, to the right of the address bar, click  → Sources of interest to you.
Enter the name of the source in the search bar or select an option from the list of suggestions.
Click the  icon to the right of the source and enter the name of the source.
Yandex.Launcher app
Go to the Zen screen in the Yandex.Launcher app.
In the left upper corner press the  button → Enter Zen.
Enter your username and password.
The Zen ribbon is located to the left of the Yandex.Launcher start screen.
The first time you go to the Zen screen, you may be presented with a list channels and , whose publications are of most interest to you. Their list is generated automatically and divided into topics: news, technology, entertainment, etc. Mark the elements of the list that interest you and click the Go to feed button. The publications of the selected channels and sources will appear in your feed more often than other materials.
How to disable Yandex Zen
You can turn off the Zen feed in the app. Do the following:
Click the Settings icon.
Click the Desktops icon on the second settings screen. You will be redirected to desktop management mode.
Swipe left to the Zen feed screen.
Press and swipe up on the screen (the Hide icon will appear above the screen).
Zen's screen will darken and his status will change to Hidden.
To turn Zen back on, tap the screen again.
Yandex.Zen is one of latest innovations Yandex Corporation, which is known primarily as a company that provides the ability to search the Internet. This service is built into Yandex.Browser and is actually a list of recommendations that are generated automatically based on the user's preferences and interests.
In this regard, it will be very useful to find out in more detail what Yandex.Zen is, how to install, configure and disable it, and also on what principle it works.
Yandex.Zen - what is this technology
As mentioned above , this is a service built into Yandex.Browser, which makes the Internet browser released by Yandex Corporation unique, since the main competitors do not have such developments.
You can find this service by opening a new tab in Yandex.Browser and going to the item called "Scoreboard". First, you will see visual representations of sites in front of you, which you can easily go to with just one click of the mouse. Of course, this is not new, and you can see this in all browsers whose names are well-known, for example, Google Chrome or Opera.
The fun starts below as you scroll down the page a little further. There you can see Zen with your own eyes, namely: feed with various sites, news, etc.., which the technology has selected especially for you and which should be of interest to you from its point of view.
Another place where you can get acquainted with the above service is the main Yandex search page, namely www.yandex.ru. If Yandex.Zen is not disabled for you, then scrolling home page down, you won't be able to miss it. It will look the same as on the "Scoreboard": in the form of a recommendation feed.
How the service works
First, the technology was tested on smartphones, and then, making sure that it was in demand, the developers transferred it to desktop devices.
How the technology works very simple: in a browser in which Zen is enabled, a continuous fixation is made of exactly how the user acts on certain sites, which web pages he visits most often, what ratings he gives to certain things or phenomena. Then, applying developments in the field big data, i.e. collecting and processing large amounts of data, the service processes the information and statistically determines the most obvious preferences of a particular user from all the user's interests discovered by him. After that, the formation of personal recommendations begins, which, from the point of view of Zen, will be of most interest to this user.
In addition, a person who uses Zen can independently influence its setting. Such a setting is very simple: next to each news or article there is a kind of analogue of a dislike or like, which, as you probably know, appeared on social networks. A person presses a dislike (in Zen, the developers called it “less than this”), and there are fewer such news and articles, or a like (in Zen, the developers called it “more than this”), and, accordingly, there is more information on this topic.
Installing and configuring Zen
Installation
It's not hard at all to do this.. Go to one of the links below, download Yandex.Browser and install it. Zen comes with it.
- https://browser.yandex.ru/desktop/main/.
- https://zen.yandex.ru/about?tab=browser.
To seamlessly install a browser when you do not have much experience in this matter, just follow the installer's recommendations and take your time.
Setting
Here, too, you are unlikely to encounter serious difficulties. Use the following algorithm of actions described in detail below:
How to remove Zen from the browser
If this service annoys you and you no longer want to use it, it won't be hard to remove it.. To do this, follow a few simple steps:
- Go to Yandex.Browser to a new tab.
- View all menu items under the search bar. Find among them an item called "Add-ons", and click on it.
- Find the item "Browser settings" in the window that opens and click on it.
- In the new window, you will need to find "Show in a new Zen tab - personal recommendations feed" and uncheck it.
If this service interferes with your homepage search engine, for example, increases its loading time, then you can remove it in one action: scroll down the main page and at the beginning of the block with personal recommendations, look in the upper right corner. There you will see a cross icon. Click on it and Zen will stop working.
The number of users of Yandex services is growing every day. In this regard, developers are forced to fully satisfy the needs of users by regularly releasing updates and adding new features. Therefore, we will consider how to enable Yandex Zen and find out the functionality of this option.
What is Yandex Zen?
Yandex Zen is a service that allows you to create a news feed based on your interests. The program analyzes your search queries, "Like" and "Dislike" marks, on the basis of which a list of recommendations is created that matches your views and preferences. The program code of the function contains a data mining algorithm that improves over time and produces an error-free array of recommended resources.
Enabling the service in the browser
This feature is enabled by default in all recent releases. If the version of your application is outdated, to use the function, download the current build of Yandex.Browser from the official website and install it on your computer.
Attention! On this moment the service works only in the browser from Yandex. There is no similar extension for other browsers.
Disabling the function
It is worth noting that Yandex Zen consumes computer resources. If you don't need services this service then the best solution is to disable it.
For this you need:
What to do if it doesn't work?
There are times when Yandex Zen does not work correctly and it seems that the news is given out absolutely chaotically. Do not rush to turn off the "idle" function - the algorithm does not have enough data to generate a list of interesting articles, it is still studying the potential preferences of the user. You should regularly tag suggested articles with the "More of this" or "Less of this" buttons and give 2-4 days to process the information. Believe me, the result will not be long in coming.
Back in the early summer of 2015, Yandex announced the launch of an alpha version of the Yandex Zen recommendation service, designed to take into account the user's individual preferences and form a user news feed in accordance with them. Now the Zen service is built into Yandex Browser on a computer by default, and for those who are not familiar with this service, I have prepared given material, where I will tell you what Yandex Zen is, and how to enable Yandex Zen in Yandex Browser.
The doctrine of enlightenment "Zen", created by the Buddhist monk of the Shaolin monastery Bodhidharma in the 4th century BC, is not directly related to the object of my story.
After all, "Yandex.Zen" is a Yandex browser service on a PC that forms a feed of publications taking into account the interests and preferences of the user. By clicking "like" or "dislike" on each material provided by the service, the user contributes to a more accurate consideration of their interests and preferences, and the next time the Yandex.Zen service, which uses artificial intelligence technologies in its work, will provide the user with content that is fully least reflects his views and preferences.
The self-learning artificial intelligence itself is built on Disco and Matrixnet technologies, which use computer vision and artificial language processing in their work. The name of the technology "disco" is an abbreviation for the English "discovery" (opening), and perfectly illustrates the essence of the implementation of this technology, which is based on the discovery of a qualitatively new one. The Matrixnet technology, on the other hand, makes it possible to obtain long ranking chains based on complex formula taking into account many factors and their combinations.
Now Yandex Browser with Zen technology is available in 24 countries for operating Windows systems, Android and iOS, this technology is also involved in Yandex.Launcher, an application for Android smartphones designed to help the user organize their workspace.
How to enable Yandex Zen on PC
To use Zen technology, you just need to download the latest version Yandex browser and install it on your computer.
At the same time, remember that it takes some time to enable and activate Yandex Zen technology, during which the browser will watch your favorite resources and topics search queries in order to create a unique model of your preferences.
- After the model of your interests and sympathies is formed, Zen will present you with recommendations for materials that will be available at the bottom of the browser window.
- By clicking on the material box in the feed, you will see the full material opened in a separate window.
- By marking the publications you like (thumbs up icon), you will contribute to the more frequent appearance of similar materials in your feed thanks to the included Yandex Zen.
- And by clicking the “dislike” icon (thumbs down), you can exclude or significantly reduce the amount of such material in the future.
- If you absolutely do not like any resource, you can click on the "Dislike" button next to the material, and then click on "Block".
The more actively you use the Zen functionality, the more often you click on “Like” or “Dislike”, the more accurate the picture of your preferences is formed by artificial intelligence, and the more relevant and useful materials will be offered to you in the future.
The variety of materials in Yandex Zen is quite extensive - you will be offered both news publications and videos, photos, blogs, and so on, and everything is in accordance with your interests and preferences.
If you accidentally turned off the Zen function, then turn it back on by going to the "Menu", selecting browser settings, and checking the box next to the "Show in a new Zen tab - Personal Posts Feed" function. Instructions for disabling the service are described.
You can see how the inclusion of the “Zen” option in the Yandex.Browser settings visually looks in the video:
How to enable Yandex.Zen on Android
Enabling Yandex Zen on Android is done in a similar way, you just need to download the latest version of Yandex Browser for Android OS, and wait until the system generates a model of your interests and preferences. The very inclusion / deactivation of this service is located in "Settings" - "Advanced", the option "Display Zen recommendations feed".
Conclusion
The Zen technology described in this article is the near future of the development of Internet browsers. Already now many social media(Facebook, Vkontakte, etc.) offer the user the formation of a news feed, taking into account his views and preferences, and this is just the beginning of the way to create an exclusive digital product for a specific consumer. This is done both in the interests of users who receive content “for themselves”, and in the interests of the creators of the content itself, because developers also want to know which target groups are consumers of their product, and how many users they should count on in the future. In a word, there are enough pluses in the inclusion of Yandex Zen technology, let's see what the future holds for it.
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