Tracker for arbitration and traffic control. Trackers and TDS for traffic arbitrage: online and mobile

The tracker is an indispensable tool for arbitrage traders. It helps to separate traffic, track efficiency, do A/B tests, calculate profit and ROI. I use a tracker to separate traffic when I stream from VK/OD/Instagram public pages. There are many solutions, but the principle of operation is similar for all, and we will look at their work using the example of CPA Tracker.

It's free if you put it on your own domain. Installation is simple and does not take much time. The instructions are on their website.

CPA Tracker allows you to divide traffic by platform, GEO, device, IP and even providers. For example, M1-Shop does not have adaptive landing pages, so we need to divide traffic into mobile and desktop. This is done like this:

2 . Go to the tracker and select “Offers”.

3 . Enter a custom name and link, click “Add”.

5 . Select “Add conditions” - “OS” - “All mobile” and select our mobile landing page on the side. We send the rest of the visitors to the desktop.

Another example. In the case about Aliexpress, miles were poured from public pages, which means it was necessary to divide the traffic into device types. These are the settings we set:

You can also track leads received through the affiliate program in the tracker. Go to the "Tools" section and select "Integration with CPA networks". We select the affiliate program we are using, for example AD1, and get a link to insert.

Go to AD1, select an offer, create a flow. Select " Additional settings" and insert your link into the postback field.

If the tracker is installed and configured correctly, then as soon as the first clicks and conversions begin, you will immediately see it. This way you can analyze and optimize your campaigns.

Trackers– these are services for deeply analyzing traffic, automating advertising and monitoring your budget. Convenient tools to track the effectiveness of advertising across various channels and its further optimization.

Using the tracker, you can analyze transitions and sales, and also organize targeting according to the necessary conditions (date and time of transitions/conversions, traffic source, country, city, platform, etc.)

In modern realities, working as a CPA without a tracker (even the simplest one) is basically unrealistic. You need to be a daredevil, with an inexhaustible supply of horse budgets, or have the most powerful intuition. Both options are slightly fantastical.

Why do you need a tracker at all?

• To know where you get your money from.
• The ability to replace the link without re-moderating the ad. Offers die, but your ads remain. Why change everything if you can just update the link in the tracker? And... yes, you can continue to pour traffic.
• Control over advertising campaign parameters;
• Clear division of traffic into streams;
• Automated split tests of offers and landing pages;
• Feedback and visual statistics on expenses and income make it much easier to optimize advertising campaigns.

If you manage to set everything up perfectly, then all statistics, earnings, traffic costs will be displayed in one place and show the final profitability. If such functionality is not needed, you can limit yourself to TDS.

Difference between TDS and tracker

TDS— a traffic distribution system that, if certain rules match, sends the visitor to the pages you need. TDS distributes traffic according to specified parameters and this is very limited. In essence, trackers are the same as TDS, only with advanced analytics functions.

How to set up your advertising campaigns?

• Select a tracker (use the review of trackers, which will be later in this article);
• Choosing an offer (how to do it correctly);
• We set up the stream and tracker: we replace the SubID in the link with a tracker variable, insert the link into the tracker, configure the parameters in the tracker and Postback in the affiliate program, then save.

A small bonus for our webmasters:

So which tracker and TDS should you choose?

The choice of tracker depends on what your budget is and what functionality interests you. Below we present an overview of Russian-language and English-language trackers.

Russian trackers:

Price: 14-day trial, then from $75.
Description: Russian and English interface. The service does not require installations and has detailed statistics on campaigns, conferences and offers. Provides a report on the profitability of an advertising campaign and recommendations for further improvement. Tracks by geo, language, browser, date, etc. There is the possibility of auto-optimization, multi-currency and a notification system via e-mail and sms. On this moment It is considered the most functional tracker for beginners and amateurs. It’s easy to connect to most affiliate programs, the statistics don’t slow you down.

Price: From 428 rub. per month, there is a free trial version.
Description: This is a simple TDS, so the functionality is not very wide. But working with the system is pleasant; there is a lot of information on forums and YouTube on how to use and configure it. For a beginner the best choice in price/quality ratio.

Price: There is a free version of the tracker for installation on your server (regular shared hosting will do) / 1000 rubles. per month for online version
Description: The most popular tracker on the RuNet. Shows ROI, detailed reports on sales and conversions, sources of referrals/conversions, and gives recommendations for improving campaigns. It is possible to divide traffic by country, as well as targeting by provider, browser language, referral links, etc. CPA Tracker ensures the confidentiality of your data from advertising campaigns in its system. It is possible to use the tracker on your own hosting and fully control all transition data without transferring it to third parties. A good option for beginners, you can install and use for free, you can pay and use online. Easily connects to cpa networks; it will take about half an hour to understand the logic of the offer, rules and links.

Price: From 2000 rubles per month (Newbie tariff)
Description: It is installed on your own server, it works at lightning speed, there is a bot analyzer, support for order statuses, different currencies. The tracker script is installed on your hosting, through which all traffic will pass, then on the site you can see all the statistics.

Price: Free basic plan for 30 days / from $25 per month.
Description: The service's tools allow you to track and distribute traffic flows that generate the most income. You can test landing pages, monitor views, clicks, and transitions from landing pages in real time. All data is saved in cloud storage, you can access from any desktop or mobile device. Traffic is redirected using connected Amazon data centers. You can park your domain.

Operating since 2017. Acts as a smart tracker. The resource uses SmartFlow technology to process any volume of information. And to quickly process clicks, the service uses modern technologies.

Free access using a promotional code from CPAgetti, ask your personal manager

Trackers of foreign developers:

It may be more difficult to configure for RU traffic and affiliate programs, and not be adapted to our networks.

Price: 300$ per month
Description: Installed on the server. Tracks Various types campaigns, there are split tests. You can set alerts for a specific campaign, everything is set up simply, set up an alert for the campaign, install the .exe, combine it with the tracker and they work. It is a reliable tracking system and has good support. However, it has an inconvenient design and interface, which, unfortunately, are not updated.

Price: For free
Description: One of the very first, reliable and popular free trackers.
It has wide functionality and convenient filters; it tracks not only standard characteristics, but also the provider, browser, IP, etc. copes with key Russian words located in the database in the form of encoded HTML special characters. It has enough large group users, but English-speaking.
There is a lot of missing functionality; for constant work it is better to use our analogues, but any affiliate marketer should definitely install it and test it - once you set it up, you will have a clear understanding of how trackers work in general and there will be no problems with other scripts.
All additional features only available in paid version tracker, for example, it is not possible to configure the geo distribution of links using this tracker. All these features are only available in Tracking202, the paid version.

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A CPA tracker is needed for traffic distribution and analysis

But on in this example We'll show you how to use a free tracker to bypass moderation on Facebook and pour until moderation starts checking your account manually.

I will divide the case into 2 parts, installing the tracker on the hosting and setting it up with moderation on Facebook. The site states that the free version of cpa tracker has a limit of 10 thousand clicks per day, meaning that the statistics will only take into account up to 10 thousand clicks per day. But for our purpose, statistics are not so important, the main thing is that you can pass moderation with almost any offer.

Chapter 1. Installing a tracker on hosting

We will need hosting for our tracker and new domain, which was not used on Facebook. For example, let’s take beget.com hosting, with a 30-day trial and a purchased domain at domains.nethouse.ru. After registering a domain, you need to register the DNS of our hosting server.

Go to domain management, select our domain, click the “Manage” button and “Change DNS servers”

We save and now add our domain to the baguette hosting.

Go to the “Domains” section, there select the “Add or register a domain” tab.

Now, while we are waiting for the domain delegation, let's move on to installing the tracker. Go to www.cpatracker.ru, go to the very bottom and download the tracker.

It needs to be uploaded to the FTP hosting server in the directory of our created site.

Go to the section “ File manager " We go to the folder with the name of our domain euroitopinfo.ru, then to public_html, that is, we get the address euroitopinfo.ru/public_html/, and our tracker will be located at this address.

Upload the downloaded cpatracker archive and unpack it there.

We get 3 folders: track, track-common and track-show, the cpatracker.zip archive can be deleted, we no longer need it.

That's it, the tracker is installed.

Chapter 2. Setting up a tracker and passing moderation on Facebook

After the DNS server of our domain is registered on both hosting and nethouse, you can go to our tracker at http://yourdomain.ru/track-show. When you first log in, you need to go through the registration stage, the tracker will require you to enter: Database name, username and password. To do this, in our hosting go to the MySQL (Database Management) section and add a new user. After the dash, you need to add something to your login, for example a number.

Enter the database name, username and password, click save and then enter your email and come up with a password.

We got into the tracker, now we need to write PHP scripts for the crontab (Task Scheduler) so that the statistics are displayed in real time.

Opening messages from the first message “ Conversion statistics are not updated” take the top link.

In hosting, go to the Crontab section (Task Scheduler), select PHP script, paste our link from the first message and add a task.

Tasks have been added, let's move on. We go into the tracker, you need to wait 10-15 minutes until the added scripts work, if they don’t work, write to tech. baguette support, they will fix the crontab and everything will work. When the scripts run, notifications with two messages should disappear and the tracker should start transmitting statistics in real time.

While we are waiting for the cron update, go to “ Offers” and add our offer. Write a name that is convenient for you, write a link to the stream from the affiliate program in the url.

Let’s take, for example, an offer from advan “ Naftalan Psori PRO" Simple flow, transit + landing.

Now we find a page for the sewer; it is desirable that the content on the sewer be remotely related to the offer, or rather to the creatives on Facebook. First, I will select the cesspool, after selecting the creatives, I will explain the logical connection with the cesspool. I took the cloaca with the article “How to care for your facial skin in winter.”

Now you need to create a link for Facebook. Let's go to the links section, the name should be written in Latin letters and preferably shorter, this name will be part of the link. You can copy the address of the article, that is, our link name is like this:

It means that all traffic that comes from Macedonia will go to our offer, that is, to the transit and then to the landing page. And all the rest of the traffic that is not from Macedonia will end up in our cesspool with an article on winter skin care. Thus, during moderation, Facebook bots will check the site with the article, and our transit will remain untouched until users from Macedonia arrive. I will use Russian geo, and here it is better to be more secure. To undergo moderation in Russia, we use the following rule:

During moderation, both rules lead to the cesspool. That is, in essence, we are pushing a white website with a good article on skin care).

We go to our Facebook account. If not, create a page, write a neutral title, pictures too, it won’t affect it in any way.

Now click “Create an ad” and set up a campaign, ad group, insert text, pictures and our link from the tracker http://euroitopinfo.ru/track/uhod.

It is better to use near-thematic text, with a slight hint, at least vaguely related to the cesspool. That is, on the cesspool we're talking about about proper skin care, and the text and pictures should fit this topic, you can try to push through some unrelated images to increase the central point, but not the black one with a rotten body. For a couple of rejected ads, you can get banned. I'll use this text:

Title: Improper skin care causes illness;

Text: Beautiful and healthy skin without fungus and psoriasis;

We use pictures using the same logic, and we get ads like this:

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Hi all! On Antay air today, let's quickly look at the traffic distribution system, which is especially valuable in global arbitration. I was going to look at Keytaro TDS today (for dividing traffic into streams and hiding the source of traffic), but the classic CPA Tracker, capable of accumulating much more powerful traffic streams, still seemed to me to be a larger-scale phenomenon (since it also allows you to directly track traffic statistics), so let's look at it today.

CPA Tracker - Hosting

CPA Tracker has paid and free tariffs- although in the latter case with paid support if you don’t understand something there and with restrictions of 1000 visitors per day. Therefore, it is ideal for beginners. Let's consider installing this system on hosting.

We go to the official website of the CPA tracker, scroll to the very bottom and download the tracker archive:

You can take integration (CPA tracker + their affiliate hosting https://theideahosting.com/) and use the tracker online.

If you use free version or basic tariffs, you will need to install the system on your hosting. For both Keytaro TDS and CPA tracker, I mainly used either Timeweb or Beget, or even now I mainly use this option - link-host.net.

• The downloaded archive is loaded into root folder domain allocated for this business and unpacked there (a domain for 99 rubles can be registered on 2domains.ru)
• A database is created for it
• After this, open the address of our website in the browser where the CPA Tracker script was downloaded at mysite.ru/cpatracker/trask-show (or mysite.ru//trask-show)
• Connecting the database to the site files

Finally, we configure the task scheduler (cron):

1. Transit statistics

1. Sales statistics

Tracker functionality

• The feed shows you statistics on clicks and conversions.
• Reports show statistics for the period of time you specify from the moment you connected the tracker.
• Offers - show the offers that you add to the tracker (name/affiliate link).
• Links are your affiliate links (here links are generated that filter traffic according to a variety of specified criteria and automatically redirect them to various sites).
• Tools - make it possible to integrate traffic sources with affiliate programs and landing pages.

Postback in cpa tracker

In the tracker you can configure postback (the channel of information that will be sent affiliate program after your traffic interacts with it).

This is done in the Tools section - Integration with CPA networks tab:

You can choose from existing CPA networks, example from actionpay.com:

Or if they are not presented here, create a universal link:

In the latter case, we fill in the fields using macros that can be found when generating your affiliate link in the CPA network.

• The link received in this way in the CPA tracker is copied and pasted into your CPA network (in a special section of your personal account= postback url).
• In the tags section of your CPA network, you should also include tags from the CPA tracker
• Specify in what cases postback will be sent

Save the settings.

Setting up links in cpa tracker

Traffic in this way from a specific source gets to the tracker (processed by it) and then goes to a suitable affiliate program.

Go to the Offers section - write down its name and insert affiliate link- click add:

Traffic can be distributed according to the following criteria:

A separate affiliate link is created for each such selected option.

Removing a bot from social networks

Through CPA Tracer, you can divert bots to white, non-selling sites to reduce the risk of ban. In general, if you use the right redirects, you won’t need to divert the bot, but if you redirect from regular domains, it is advisable to always do them.

In the other visitors field, select the affiliate link to the offer that you created before:

Everything is actually very simple, especially after 1 successful installation within a traffic draining company.

Summary

Use cpa tracker or keytaro tds to hide your traffic sources and redistribute traffic, as well as to analyze it and, in some cases, to divert bots. This will increase your profits by at least half at a significant scale!

To record and analyze statistics on conversions during traffic arbitrage, trackers - services or special software - are used. Their use in arbitration allows you to see the whole picture and analyze the advertising campaign, which gives access to a higher level of work in CPA.

Here are the advantages of this tool:

• Full control over all parameters of the advertising campaign.
• Clear division of traffic into streams (segmentation).
• Split testing of offers and landing pages automatically.
• Visual statistics on expenses and income, which greatly facilitates the optimization of advertising campaigns.
• The ability to replace a link without re-moderating an ad is important when changing an affiliate network or an offer to more favorable conditions.
• The ability to hide information about traffic from the network - it is known that networks use other people’s work.

Types of trackers for arbitrage.

• Installable on your domain and hosting.
• When used online as a service.

There are several well-known tools for collecting and analyzing statistics, and some are written by programmers to order.

Of the ready-made, most popular Russian-language ones:

• — an excellent system with the ability to work in free access, which does not require installation. It has a tracker with good functionality and various tools for automating and managing advertising campaigns.

• Cpatracker(https://www.cpatracker.ru/price/)installed on your hosting or used online (with a free trial period of 10 days).

See how to set up Postback in this service to track all conversions from advertising.

From English speakers:

• Prosper202(http://prosper.tracking202.com/apps/), installed on hosting;
• Volume(https://voluum.com/), operating online as a service.

As an example, I'll show you how to use Prosper.

Installation of a tracker.

To install Prosper202 on your hosting, you need to have a clean domain with a database on which there are no files, or make a subdomain (for example treking.site.ru) and install a tracker on it (you need to copy or write down the site data - database name, username, password, hostname).

So, everything is clear with the domain, now download the archive with the files of the official website (link above):

We unpack the downloaded archive and, using an FTP client (for example FileZilla), transfer all the files from the open unpacked folder to your domain (or subdomain). Next, go to your website and see the picture:

where they write that we do not have enough configuration file. Click on the link:

Here we are warned that we remember your hosting details. Click next:

and fill in with what you saved: database name, username, password, hostname. Do not touch the last field and click next. In the next windows that open, click the green button, and in this one fill in the fields: your email, time zone, name and password

The next window will show your account registration details (write them down or remember them), click on the link

How to set up an advertising campaign in the tracker?

To integrate the tracker with a CPA network, you need to contact the manager (support service) of the network so that they can help you complete this setup, since the settings are also different in different networks.

The video tutorial shows basic settings in the “Prosper202” tracker, the only thing is that they are designed to launch popander advertising on a bourgeois site, so do not be confused by unfamiliar terms and take these nuances into account when filling out the fields. And please note that the video indicates advertising payment for impressions; you may have payment for clicks.

So, in your account, click on the “Prosper202CS” button, then “setup” (settings), the rest is from the video:

Use traffic trackers when working in arbitration, you will see how convenient and effective it is.