Presentation of Apple, iPhone SE and iPad Pro: technical specifications, video. Presentation of Apple, iPhone SE and iPad Pro: technical specifications, video What Apple will present on March 21

At the Apple presentation held on March 21, several new devices and technologies were shown, the main premiere was new smartphone iPhone SE with the design of the iPhone 5, which features a 4-inch display and hardware latest generation. In addition to the new iPhone, a smaller tablet was shown iPad Pro, new straps for Apple Watch and iOS 9.3.

• iPad Pro 9.7-inch;
• 4-inch;
• new nylon straps for Apple Watch;
• 12.9-inch iPad Pro with 256 GB storage;
• iOS 9.3 release;
• announcement of health tracking applications: CareKit and ResearchKit.

Rumors about a new small iPhone have been circulating for a long time; the main intrigue remained what design the smartphone would have and whether it would have two cameras. No one doubted the size of the iPhone SE; almost all insiders and experts agreed that it would be a smaller copy of an existing gadget, but which one? There were three most popular handsets to choose from: iPhone 5S, iPhone 6 and iPhone 6C. In the end, the design of the five won, without any changes, only one new color appeared - rose gold.

It is worth noting that the design is not the worst, but it is definitely outdated, thanks in part to Apple itself, which fiercely emphasized the “perfection” of the design of the sixth series. The name iPhone SE stands for simply and somewhat banally - iPhone Special Edition (“Special Version”).

iPhone SE specifications

Inside the small iPhone SE there is quite a powerful iPhone 6s hardware, which makes the 4-inch gadget the fastest among its kind. It’s strange why they couldn’t release three at once. iPhone versions 6s?

CPU: A9, with M9 coprocessor.

Camera: 12 MP camera; TrueTone flash, Slow-Mo, panorama up to 63 MP, 4K video, LivePhoto.

Additionally: NFC module for Apple Pay, new LTE module, which is 3 times faster than 5s, there is no display function - 3D Touch.

Autonomy: 50 hours of video.

Colors:

Memory: 16/64 GB (32 GB model no longer available).

Price: $399, $499.

By the end of May it will be available in 110 countries. The first batch will go on sale on March 31, and sales in Russia are expected to start at the beginning of April, iPhone models SE with 16 GB and 64 GB memory will be sold at a price of 37,990 rubles.

iPad Pro 9.7"

Another new “new product” is the iPad Pro with a screen size of 9.7 inches, why not iPad Air 3? The weight of the new gadget is 430 grams. A very strange gadget that differs from the older model not only in screen size.

Unlike the iPad Air 2, the iPad Pro Mini has best screen, with increased brightness and saturation - a new generation True Tone Display, which is able to adapt to ambient lighting and color temperature.

The iPad Pro Mini still has the same 4 speakers, most powerful processor A9X with M9 coprocessor. New camera 12 MP main and 5 MP FaceTime, with TrueTone flash, the ability to shoot 4K video, Retina Flash, LivePhotos, stylus support Apple Pencil. But 3D Touch, like in the iPhone SE, is missing.

Colors: White, black, gold, pink.

Memory: 32/128/256 GB.

Price: $599, $749, $899.

Depending on the amount of internal memory, the cost of the 9.7-inch iPad Pro will be:

• Wi-Fi only: 32 GB – RUB 52,990;
• Wi-Fi only: 128 GB – RUB 64,990;
• Wi-Fi only: 256 GB – RUB 76,990;
• Wi-Fi + LTE: 32 GB – RUB 63,990;
• Wi-Fi + LTE: 128 GB – RUB 75,990;
• Wi-Fi + LTE: 256 GB – RUB 87,990.

The large iPad Pro received a modification with a memory capacity of 256 GB.

Other new products at the Apple presentation

Apple Watch

Owners of smart watches have the opportunity to buy new nylon straps in different colors, in addition, Apple has reduced the cost of its gadgets to $299 (for the Apple Watch Sport model).

Apple TV

The set-top box also received new features with the updated operating system tvOS: dictation, Siri support in App Store, iCloud Photo Library, Live Photos, Folders.

iOS 9.3.

Most likely this is latest version to update nine, although after the firmware became available for download, iPad owners started having problems, their gadgets began to turn into “bricks,” therefore, Apple will have to provide some kind of solution to fix the error.

The main innovation was special mode Night Shift, designed to take care of the health of our eyes, taking into account geolocation and the time of sunset and sunrise.

New set of developer tools

Apple has always positioned itself as a “green” company: use solar energy, materials recycling and waste-free production, etc. An interesting video was shown of a robot taking an iPhone apart.

Also, a new set of tools for developers was presented - CareKit, an application that will collect data about the user’s health and help solve various problems that have arisen with it.

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The Apple presentation will be held from the company's headquarters in the United States: only 300 people will be able to attend; for all other caring fans of the brand, an online version of the Apple presentation will be held. On March 21, 2016, at 20:00 Moscow time, the Apple presentation will take place , a live broadcast of which in Russian will be available on the website. Traditionally, before the start of the presentation, the exact list of gadgets that the Cupertino corporation will present is kept secret, but digital observers expect to see today iPhone 5SE, as well as a new version iPad Pro, supporting the branded "Apple" Apple stylus Pencil, and branded watch Apple Watch with "cosmetic" changes.

Apple presentation - live broadcast in Russian:

Apple 2016 presentation: main rumors

First of all, fans of Apple products expect to see, about which there are a huge number of rumors. Firstly, new iPhone On March 21, as experts expect, the price will be an order of magnitude lower than the sixth series of smartphones. LifeNews, citing Cnet, claims that iPhone price SE in Russia will not exceed $350.

However, despite the relatively low cost, the iPhone 5SE promises to demonstrate very powerful specifications. It was reported that it will be equipped with an Apple A9 processor. The device will have a 4-inch screen and, probably, an implemented Apple Pay payment system. The Wall Street Journal claims that in addition to the best iPhone functions 5S and iPhone 6, the new smartphone will receive an improved camera.

Many rumors were published in the media regarding the iPad Pro tablet. Digital experts believe that Apple’s presentation on March 21, 2016 will largely be devoted to the new model of this tablet - users will allegedly be presented with a device with twice the memory capacity (up to 32 GB). For such a decision, fans of Apple products will have to fork out money, because the cost of the gadget, according to expectations, will soar by another $100 (to a minimum of $599).

This tablet and other “chips” are awaiting. For example, earlier media reported that it will also support the Apple Pencil stylus, as well as the portable Smart Keyboard, which should also be presented for the first time as part of today's presentation.

Speaking of the Apple Watch, gadget market observers are not looking forward to the release of a new model. In their opinion, as part of the Apple presentation on March 21, a version of the smartwatch “refreshed” with a new design will only be presented.

Also expected today is a demonstration of new Apple applications, and one of the main highlights of the presentation may be iOS 9.3, which some have already tested as a beta version since January of this year.

Barclays analyst Blaine Curtis reported the latest rumors about the iPhone, which is planned for production and release in 2020, the portal reports MacRumors. It is known that Curtis visited contractor production in Asia and shared insights about what to expect from Apple next year.

Of particular interest is the announcement of the iPhone SE2 smartphone, which will become the successor to the iPhone SE. It is highly likely that the SE2 will be presented to the general public as early as March 2020 (which correlates with the launch of the SE model in the same month in 2016).

According to rumors, the cost of the iPhone SE2 will start at $399 (about 25 thousand rubles at the current exchange rate).

As for the appearance of the device, it will presumably be similar to the iPhone 8. It is also expected that the iPhone SE2 will have a mechanical Touch ID button, which is missing in modern iPhones.

Since SE2 is considered a budget model, it can boast only one rear camera, as well as an LCD display manufactured by LG. Volume random access memory will be 3 GB, and internal - 64 GB or 128 GB. The iPhone SE2 will be powered by the A13 processor, which is also found in the iPhone 11 line.

Thus, at the end of the day, users will receive an average gadget price category, but with improved performance. True, as an analyst from the 9to5Mac portal notes, the March device will in fact not be an evolution of the iPhone SE, but rather new version"eights". However, this is unlikely to be of interest to potential buyers of the iPhone SE2 - according to preliminary forecasts, the company will release 2-4 million devices, counting on good demand.

In addition, there was Additional Information about the iPhone 12 line preparing for release in September 2020.

It is reported that the conditional iPhone 12 Pro and iPhone 12 Pro Max will receive 6 GB of RAM versus 4 GB present in the iPhone 11 Pro and iPhone 11 Pro Max.

Among other things, next year’s flagships may feature a 3D camera, as well as support for 5G technology.

In September of this year, rumors spread that the iPhone 12 would be similar to the iconic iPhone 4, which is still perceived by many as the most beautiful Apple smartphone - this was stated by analyst Ming-Chi Kuo, known for his accurate predictions regarding products Apple. Then network insider Ben Geskin posted a photo on his Twitter with a concept of what the twelfth iPhone could look like, inheriting the appearance of the “four.”

“We predict that the design of the 2020 iPhone will change significantly... The metal frame and the front and rear 2.5D glass will remain in place, but the surface of the metal frame will be similar to the design used in the iPhone 4,” the report says analytics.

Ming-Chi Kuo is confident that the updated iPhone will look completely different and feel in the hand, but new production technologies will require significant costs - the expert believes that the company’s costs for a metal frame and glass case will increase by 50-60% and 40 -50% accordingly. At the same time, it is possible that the price of the device for the consumer will also increase.

In mid-November, it became known that Apple would hold a previously unplanned presentation in December - this is evidenced by invitations to the press that were leaked to social networks.

According to the invitations, the event will be dedicated to “our favorite apps and games of 2019.” It is scheduled for December 2.

The tagline for the presentation was the phrase: “Loved by millions. Created by the best" Loved by millions. Created by the best].

This event is as sudden as possible for both analysts and the press. If we are really talking about the most popular games and applications, then Apple previously issued a regular press release in which it listed the titles and developers. Now, the company probably wants to organize some kind of awards ceremony instead of a regular release. As for the presentation of new devices, experts consider it unlikely that any “hardware” announcements should be expected on December 2.

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21:07 Well, Apple showed us a powerful tablet and a compact iPhone SE for those who are aesthetically pleasing and nostalgic (and savers!). This is perhaps the most important thing for today. We will wait for the next presentations. Brand new coming soon iPhone generation- probably already this year.

21:04 Wow, Apple will open a second campus in 2017. A special theater will be built there, where future presentations will take place.

Photo: theverge.com

21:02 Tim Cook sums it up.

21:00 So, we now have 4 Apple tablets, from Air mini to more from iPad Pro.


Photo: theverge.com



20:56 Oh, and “rose gold” again. Well, where would we be without him? The new small iPad Pro starts at $599 for the 32GB version.

20:55 They praise the new camera - they say, it’s almost like an iPhone) At least there will be a flash.


Photo: theverge.com

20:55 Here it is, a pencil.


Photo: theverge.com

20:53 They haven't forgotten about good old Siri either. There will also be a backlit Pro keyboard and, of course, an Apple Pencil.


Photo: theverge.com

20:51 Night Shift also understands this display. Oh, they also say that the A9X is terribly fast with 3 gigs of RAM.


Photo: theverge.com

20:50 "This is the best screen we've ever created for a tablet," says Phil Schiller. This is how bright it is:


Photo: theverge.com

20:49 “This is my favorite tablet size,” say 200 million inhabitants of planet Earth. An Apple representative says that a lot of people are switching to iPad from Windows PC. And that this tablet is just an excellent replacement for an old PC. Wow, over 1,000,000 apps have already been created specifically for the iPad Pro.

20:47 The Pixar artist talks about how he loves the iPad and Apple Pencil. Aaaand... Yes, it really is a 9.7-inch iPad Pro!


Photo: theverge.com

20:45 Let's move on to the tablet. Everyone is waiting for the little iPad Pro.

20:44 iOS 9.3 will be distributed for free today)

20:42 Oh, they are talking about the iOS 9.3 operating system with the Night Shift gadget, which will make the screen glow not brightly, but like an e-book. This is to make you want to sleep faster when you are stuck on social networks at night.


Photo: theverge.com

20:40 Sales will begin on March 31, and before the summer it will appear in 110 countries. I haven't heard anything about Russia.

20:39 Here are all the specifications. And guess what? 399 bucks! Now the 5s should generally fall in price.


Photo: theverge.com

20:37 Touch ID, 4K video, Apple Pay support - rumors are confirmed in batches. We are waiting for the price announcement. Apple has already explained that they need a small 4-inch iPhone because the 5s was the first model for many, and people need the same one.

20:35 They say the SE will be 3 times more powerful than the 5s. The camera was also introduced here from 6s.


Photo: theverge.com

20:33 Hooray! iPhone SE showing! The rumors are confirmed! Surprisingly similar to the 5s, but now in rose gold. And, of course, with the new A9 processor.

20:30 Cook now moves on to talk about Apple TV. It will be possible to communicate with the TV through a common friend Siri. But you won’t be able to speak Russian; Siri doesn’t know Russian.

20:28 We did without a new watch, but we reduced the price of the old ones to $299!

20:26 Tim Cook took to the stage again to praise the Apple Watch. He says this smart watch#1 in customer satisfaction, and features new straps.

20:23 Cool thing for controlling diabetes using Apple Watch sensors. We'll have to figure out how this actually works.

20:16 They talk about ResearchKit, a thing that allows you to create applications for medical research.

20:14 Apple Philosophy: Total Recycling


Photo: theverge.com

20:12 They show a robot named Liam who dismantles dead smartphones so that their parts can later be recycled separately.


Photo: theverge.com

20:11 Jackson says Apple designs all its gadgets with future redesign in mind.

20:09 Wow, Apple is going to build solar panels on the roofs of multi-storey residential buildings. Future competitor to Tesla?)

20:07 Lisa Jackson talks about how Apple cares about environment. In the US, the company runs on 93% renewable energy and is aiming for 100%.


Photo: theverge.com

20:05 Oh, Tim Cook says that the iPhone is a very personal device, and the FBI is bullshit. This means that Apple recently refused to unlock a terrorist’s phone. Like, we are for world peace, but we won’t allow anyone to dig into our iPhones.

20:03 Tim Cook, who took the stage, said that Apple usually doesn’t look back on the past, but it couldn’t help but celebrate its 40th anniversary. The head of Apple boasted that there are already more than 1 billion activated Apple devices in the world.


Photo: theverge.com

20:00 Hurray, we've started! A promotional video for “40 years in 40 seconds” is shown, starting with the Apple I.

19:58 In the hall they asked to switch the phones to silent mode! Full readiness.

19:56 Philipp Schiller, Apple's senior vice president of marketing


Photo: theverge.com

19:49 In the hall in Cupertino now it’s like this:


Photo wylsa.com

19:48 Here is yet another variation on the design theme of the future iPhone SE. If that's what it's called, of course)



19:48 Press badges



19:47 And these are the banners that hang inside Apple's premises.



19:46 The same Hayek predicts the appearance of the iPhone 7 and iPhone Pro. Since, in addition to the iPhone SE, everyone is only waiting for the presentation of a smaller iPad Pro, this is rather the author’s fantasy. According to rumors, a full-fledged next-generation iPhone should be expected in the fall of 2016 at best.

On March 21 at 20:00 Moscow time, Tim Cook will start the first one this year. Just a couple of weeks ago, one could get confused in rumors about upcoming Apple products, however, last days everything fell into place and we can predict with a high degree of probability what exactly will be presented at tomorrow’s presentation.

iPhone SE

Can you make it shorter?

Probability: 100%
Name: iPhone SE, iPhone 5se
Appearance: Similar design to iPhone 5s with minor differences
Characteristics: Apple A9, 2 GB RAM, 12 megapixel camera, NFC chip, improved wireless modules
Price: from $450-549
On sale: March 25

If Apple does not introduce a new 4-inch iPhone, then this world will probably collapse. The new product has been predicted by analysts for several months now, and there have already been so many leaks about it that there is simply no doubt about its release.

iPhone SE design

Judging by latest information, in my own way appearance. The smartphones will be similar to such an extent that many ordinary users simply will not be able to tell them apart. According to data available the day before the presentation, the iPhone SE will have only one distinguishing feature - not at all shiny ribs on the front panel of the smartphone. In addition, the iPhone SE, unlike its predecessor, will be available in rose gold color.

The external similarity of the iPhone SE to the iPhone 5s implies that the dimensions of the new product will be as follows - 58.6 × 123.8 × 7.6 mm.

However, we won’t completely discount the rumors about the design of the iPhone SE in the style of the iPhone 6s. The likelihood that we will see a 4-inch smartphone with rounded edges typical of the latest Apple smartphones still remains, although it is not the highest.

iPhone SE Specifications

If in appearance the iPhone SE is indistinguishable from the iPhone 5s, then the smartphone will borrow the “filling” from. It is assumed that the new compact Apple smartphone will copy the flagship in everything, having received an A9 processor, an M9 coprocessor, 2 GB of RAM, an NFC chip and improved wireless communication modules.

The A9 processor will make the iPhone SE the most powerful yet compact smartphone in the world. However, the main advantage of the chip is for ordinary users will consist not in power at all, but in a reduction by 35% compared to previous generation Apple processors power consumption. Sources preferred not to talk about the iPhone SE battery, but we have the right to expect from the new 4-inch Apple smartphone record time battery life, precisely due to the A9 chip.

The A9 processor will be supported by the M9 coprocessor. And it is he who will give the future iPhone owners SE the ability to call Siri is simple voice command" ", even if the smartphone is not connected to charger. This “trick,” by the way, was called by Apple one of the main ones in the flagship iPhone 6s and iPhone 6s Plus.

Another one of key features Apple flagships that will migrate to the iPhone SE will have a 12-megapixel main camera. It will allow owners of 4-inch new products to shoot photos and videos with 4K resolution, as well as create Live Photos. But what feature will remain, at least until the fall, a distinctive feature of the iPhone 6s and iPhone 6s Plus is technology. Judging by rumors, it will not be in the iPhone SE.

The iPhone SE will be produced in versions with 16 and 64 GB of internal memory.

iPhone SE Pricing and Availability

They may start selling the iPhone SE in Russia together with other countries of the first wave. That is, already on the night of March 25-26. But why?

According to one information, the cost of the iPhone SE will start, according to another. I believe more in the second option; the characteristics of the new product directly hint at this.

9.7-inch iPad Pro

Can you make it shorter?

Probability: 100%
Name: iPad Air 3, iPad Pro Mini, iPad Air Plus
Design: A smaller copy of the 12.9-inch iPad Pro
Characteristics: Apple A9X, 4 GB RAM, 12 MP camera with LED flash, Smart Connector, Apple Pencil support
Price: from $599
On sale: March 25

Another new product presented at the Apple presentation will undoubtedly be the new 9.7-inch iPad. According to various surveys, fans of Apple technology are waiting for the tablet even more than the iPhone SE and here's why.

Design

Apple decided to follow the beaten path. The changes implemented will be reflected in the company’s new 9.7-inch tablet, and in full.

Main external differences New items from Apple's previous 9.7-inch tablet, the iPad Air 2, will include four stereo speakers, an LED flash and a Smart Connector for connecting and other supported accessories. Separately worth noting probable occurrence The tablet has an LED flash - no Apple tablet has had one before.

Characteristics

We can't expect a new generation of chips in the 9.7-inch iPad of 2016. The new product will run on the A9X processor, similar to that installed in the iPad Pro. Same as the iPad Pro, the new 9.7-inch Apple tablet will receive 4 GB of RAM.

An oxide thin-film transistor will also migrate from the large-sized firmware to the mini version, allowing the screen to be illuminated more evenly. Along with the advantages of the iPad Pro, the new product will also have its disadvantages - for example, the appearance of support for technology for tracking pressure on the 3D Touch display in the iPad Pro Mini is not expected.

What makes the smaller iPad Pro superior to its predecessor is its camera. According to rumors, the 12-megapixel iSight camera in the 9.7-inch iPad Pro will allow tablet owners to shoot photos and videos in 4K resolution. Let's add an LED flash to all this and we'll probably get the first tablet in history that can be used as a real camera.

Price and availability

The cost of the 9.7-inch iPad Pro is known - you can buy the tablet at a price of . The new product should go on sale, including in Russia, on March 25.

Apple Watch Updates

What: straps
Probability: 100%

Analysts and journalists mentioned the modified version only a couple of times, after which there was no news about the improved first-generation Apple smartwatch. Well, apparently, at the presentation on March 21, the only thing to expect is new straps.

And there will be a lot of these same straps: several silicone straps in various bright colors, new straps from the Hermes collection and, possibly, a three-color strap for the British Navy Nato G10. In general, straps.

New MacBooks

What: three new MacBooks at once
Probability: 20%

What: at least one new MacBook
Probability: 70%

Rumors hint at the possible release of three new MacBook models at once, however, these hints are weak, so you shouldn’t count on the presentation of a whole bunch of laptops from Apple. We will rejoice if at least one new MacBook is presented at the upcoming presentation, especially since there will really be a reason to rejoice.